UFC 99: Mike Swick Looking for Impressive Win, Seeks "Big Fight"
Mike Swick (13-2) vs. Ben Saunders (7-0-2) could easily be considered one of the best matchups at UFC 99. The welterweight tilt will pit two Ultimate Fighter alums in what could be deemed a situation in which Swick has much to lose while Saunders could gain considerable momentum in the divisional picture. Saunders will see a substantial step up in competition against Swick after defeating Dan Barrera, Ryan Thomas, and Brandon Wolff while Swick rides a three-fight win streak with wins Josh Burkman, Marcus Davis, and Jonathan Goulet.
UFC Fighters Weigh In On Kimbo
Four top UFC fighters have given their opinion on Kevin 'Kimbo Slice' Ferguson joining the cast of The Ultimate Fighter season ten.
Rich Franklin, Wanderlei Silva, Marcus Davis and Dan Hardy gave their take on the controversial former streetfighter ahead of their fights at UFC 99 this weekend.
UFC announcer Bruce Buffer cashes for first time in a World Series of Poker event
Ring announcer Bruce Buffer, a 12-year veteran of the Ultimate Fighting Championship and a longtime poker enthusiast, cashed for the first time in an official World Series of Poker event on Friday.
Buffer, a semi-professional poker player, survived the bubble and placed 158th out of 1,646 entrants in Event 11 ($2,000-buy-in No-Limit Texas Hold'em) of the 2009 World Series of Poker event. Payouts went to the top 171 finishers.
MusclePharm in hot water after using Shane Carwin image.
Fighters lend their image to companies all of the time. Many of them depend on endorsements to supplement their fight purses. However, when a company uses a fighters image to endorse their products without his permission, they could find themselves in a lot of trouble.
During last night’s presentation of WEC 41,the sports nutrition company MUSCLEPHARM did just that, running an ad featuring images of UFC Heavyweight Shane Carwin, without the fighters permission.
How Cain Velasquez seemingly came out of nowhere to become a top UFC heavyweight
"He has to be part of a gang."
Marquee-sized letters scripted in calligraphy were stitched onto an alley-wide chest of a 6-foot-1, 240-pound mountain of an individual. The stereotypes are, unfortunately, quick to populate. The person's last name ends with a Z. He's dark-skinned with a trace of a Latino accent. Body art is most often associated with personal tributes, though at times it could be linked to representation and subliminal messages to one's posse or – much worse – rivals.
Kenny Florian the artist (not the fighter) will have physical advantage on August 8
“I have never said I was a fighter. I am a martial artist and that is an important distinction for me. There is a lot of beauty and art in what we do … It is important to respect the art. That’s the reason I am here, because of the art and those who taught me. I will have the advantage physically (at UFC 101) but BJ (Penn) has great natural talent and balance. Winning the title would be an honor. But the real challenge for me is BJ and beating a guy with the skills he possesses.”
At UFC 99, Etim Has 6 Months To Unleash
Terry Etim has lived, breathed, shed blood and hammered his training for well over six months with Justin Buchholz in mind. Originally slated to fight at UFC 95, the bout was scratched when his opponent pulled out due to an undisclosed injury, only to be replaced with Brian Cobb.
Another win later and the fight is back on for UFC 99 on Saturday night in Germany. Etim is pumped.
“I have been training for this guy for two long grueling camps now, both of them 10 weeks long. So I am really looking forward to finally making this happen,” explains the Liverpudlian.
UFC Signs Content Deal With Heavy.com
MediaPost.com has the lowdown on the UFC partnering with Heavy.com to offer programming for the popular pop culture website:
Men’s media network Heavy.com has struck a content distribution partnership with the Ultimate Fighting Championship, Online Media Daily has learned. Heavy will now host a video channel containing content from the professional mixed martial arts organization’s library, including fight highlights, interviews and analyses, backstage footage and previews of upcoming fights.
All UFC videos will employ Heavy’s video ad units throughout — known as “video skins” — monetizing the video by wrapping it with a premium, high-CPM ad unit specifically designed for brand advertisers.
While UFC.com is hugely popular, it is encouraging to see the UFC in not looking at that as the sole distribution point online and source of revenues. The deal with Yahoo to sell PPV’s online is massively troubling from a journalistic viewpoint, but it is a smart for the UFC move in that they are dispersing their distribution. The Heavy.com deal has ad-based elements that will generate additional passive income. Dana white has stated in the past that he sees everythign eventually moving online, so staying aggressive in the new media realm will be key to this vision.
The deal also signals the UFC entrenching further in their 18 to 34 male demo. That is the target market for Heavy, and the UFC programming will complement the action sports programming that now plays a big role at Heavy. The UFC continues to increase its positioning with “action sports.” A similar move was made recently with the signing of the UFC to Fuel TV in Australia.
MMAjunkie.com Fight Biz: On cusp of historic show, what's in store for UFC's next 100?
UFC 100 – it is a milestone few thought possible when the organization was fighting for its survival in the mid-1990s.
The Ultimate Fighting Championship was deemed too heinous for even pay-per-view and on its way to becoming but a footnote in American sports.
"I knew they were going to shut it down," said Guy Mezger, one of the early "ultimate fighters," who competed at UFC 4 and 5. "The reason that I fought in UFC 4 in the first place, I wanted to see how I would do in such a challenge because I thought they were going to shut this down, with it being a no-rules contest. And, we were right. The original Semaphore Entertainment Group held on for as long as they could, but they weren't willing to change with the times and the flow of, let's say, the politics, and they became nonexistent and Zuffa took over."
It's largely because of the change in ownership that the UFC will celebrate a seminal moment in its history on July 11 in Las Vegas with its 100th show. With the "UFC Fight Night" series added to the count, the promotion topped the century mark some time ago, but that's beside the point. UFC 100 takes on special significance because of what the organization – and the sport – has endured to get here.
"The sport had to shake its old renegade image, back in the head-butts and groin-shot days," Showtime MMA analyst Stephen Quadros, who served as a judge at UFC 8, told MMAjunkie.com (www.mmajunkie.com). "It had to clean itself up, but I've always believed in the athletes and the sport. It's already rivaling primetime sports like NASCAR and the NBA, and people know what mixed martial arts are today and what the UFC is."
It took 16 years to get to this point, and with the pace the UFC now schedules major shows, UFC 200 will arrive on a much faster timeline. So what will the UFC look like then, nine to 10 years from now? Will the promotion and MMA truly be mainstream, as much a part of the American sports lexicon as the NFL, college football or the NBA finals?
For all its strides thus far, MMA isn't there yet.
"It's not mainstream," Mezger said. "We get a lot of attention, it gets a lot of hype, but I don't think we're mainstream, mainly because you don't see GSP (Georges St. Pierre) with the multimillion dollar Nike contract, the Gatorade contract and selling Cadillacs."
The UFC's lack of a network TV deal is one of the main reasons that MMA still sits on the sporting fringe in the U.S. For hordes of casual fans, the UFC is MMA. The organization has the most recognized fighters, the biggest marketing budget and the promotional edge over its rivals. Most casual fans can't even spell Sengoku, much less articulate what it is. The UFC has a significant advantage over all competing promotions, enabling the UFC to draw more new fans to MMA than even EliteXC could with its breakthrough exposure on CBS. However, until the UFC establishes a consistent presence on national network TV, its growth will be tempered.
Lyoto Machida vs Mauricio Rua confirmed for UFC 104 on October 24
It’s time for some Brazilian-on-Brazilian crime.
MMAmania.com has learned that bout agreements have been signed for the light heavyweight title fight between newly-minted champion Lyoto Machida (15-0) and 2005 Pride FC Middleweight Grand Prix winner Mauricio Rua (18-3) for UFC 104 at the Staples Center in Los Angeles, California, on October 24.
Machida Receives Hometwon Hero Welcome
Newly minted UFC light heavyweight champion Lyoto Machida got a hero’s welcome from more than 100 fans that greeted him at Belém International airport this week. The 31-year-old Machida knocked out Rashad Evans in the second round of their UFC 98 title tilt on May 23 in Las Vegas.
“I knew they would have a party for me, but I didn’t expect that much,” said the clearly moved Machida.
Quinton "Rampage" Jackson Says Money is the Reason He Ducked Lyoto Machida to Coach TUF Against Rashad Evans
Who says Quinton Jackson is afraid of Lyoto Machida? If that’s what you’re thinking, Rampage says you’re probably 12 years old and you know nothing about the fight business. Sure, Jackson respects the title belt. But he’s also trying to make a living and a Machida fight is small potatoes compared to the gains from a successful season on "The Ultimate Fighter." And now that crossover star Kimbo Slice is part of the show, Jackson has dollar signs in his eyes.
"Those people don’t walk in my shoes," Jackson said in response to claims that he fears Machida. "They don’t put food on my table. They don’t set up college funds for my kids. I’m not afraid of nobody. If they use their common sense, they can see what my game plan is."
Fedor Emelianenko Wants One Fight Deal With UFC
From the LA Times blog:
Joost Raimond, the operations manager of Emelianenko's global promotion company M-1, invited the winner of the July 11 UFC heavyweight championship fight between Brock Lesnar and Frank Mir to attend the Emelianenko-Barnett bout, and pushed for the UFC to allow Emelianenko to fight that man as part of a one-fight contract on a card that could be fully promoted by UFC.
Late 2009 UFC schedule is close to being finalized
The September slate is now set with Ultimate Fight Night 19 in Oklahoma City on September 16 and MMAJunkie is reporting that there will a UFC pay-per-view event the same week 200 miles to the south in Dallas.
At the UFC 98 postfight press conference, Marc Ratner and Dana White confirmed that there will be a UFC event at the Staples Center in Los Angeles on October 24.
You may see the UFC in the U.K. in early October and then again in late November. The U.K. gets at least one more date if not two to close the year. Manchester's MEN Arena is almost a certainty in November. The arena is open on November 14 and 21. Liverpool and Newcastle are under consideration for an October event.
In December, TUF 10 will finish up will up on December 5 and it's still up in there whether the year-end pay-per-view will be on Dec. 19 or Jan, 2, 2010. It's most likely the 19th in Las Vegas. The UFC can't hold an event Christmas week with a weigh-in on Christmas Day, plus the whole event would be a logistical nightmare.
Rampage Could "Definitely" Beat Machida
So says, of course, Michael Bisping. And he thinks current Wolfslair training partner Quinton Jackson is the man who will beat Lyoto Machida first. Bisping also mentions that he actually asked UFC for a Machida fight a couple years ago, but wound up getting Elvis Sinosic instead.
Bisping NOT Guaranteed Title Shot For Beating Henderson
Michael Bisping is not certain to get a title shot should he get past Dan Henderson at UFC 100, contrary to numerous reports circulated yesterday.
Several UK newspapers reported on Tuesday that Bisping was "guaranteed" a middleweight title shot on a British UFC show late 2007, should he beat Henderson.
But a source close to Bisping tells Fighters Only that the reports had "taken 2 + 2 and made 5".