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Sometimes, to get yourself noticed in the world of mixed martial arts (MMA), you have to step outside of the box, or in this case, the Octagon. Because sometimes, not always, wins simply aren't enough to get you to where you want to be in the sport.
Case in point, Conor McGregor.
In this exclusive Bloody Elbow interview, Glory CEO Jon Franklin talks the future of kickboxing, and why he wants to see Donald Cerrone in a Glory ring.
I'd love to see this and I'm sure Donald wouldn't mind another pay day.