Affliction To Use Street Team
Affliction has added another tool to their marketing plan with the introduction of a street team to market their Affliction: Banned PPV. This is generally a low cost, grassroots level method used to get out word of mouth about your product.
This could be an effective tool for Affliction. While the UFC certainly has it legions of fans, there is a certain portion of the MMA audience that embrace the "other", that being anything except UFC. Affliction at this point is an unknown, but one that will be supported sight unseen by some.
The Fight Network And Affliction Announce Partnership
The Fight Network and Affliction will team up in Toronto to announce some big news about the upcoming Affliction Banned event.
To learn more details about The Fight Network's coverage of the historic Affliction Banned MMA event and the All-World Caliber undercard on July 19th, please join us at a News Conference at the MMA Expo on Saturday, June 21st at 2 pm ET hosted by The Fight Network, North America and the UK's only all-combat sports channel, and Affliction, the premier fashion label for men who love hard rock and fast living.
Freddie Roach set to work first MMA Event, Will Corner arlovski in Affliction Fight
Legendary boxing guru Freddie Roach — who has trained a long list of superstars including Oscar De La Hoya, Mike Tyson, Bernard Hopkins, and James Toney, Manny Pacquiao — will enter the world of mixed martial arts on July 19th, when he’ll be working the corner of Andrei Arlovski at Affliction: Banned. According to Fighthype, Arlovski has been developing his hands at Roach’s Wild Card Gym in Los Angeles, in preparation for his bout against Miletich-trained bruiser Ben Rothwell.
Kim Couture talks AFL contract, Friday's pro debut, former feud with Matt Hughes
Kim Couture will make her professional MMA debut Friday at a combination boxing-MMA show -- one that's expected to draw approximately 18,000 spectators at UNLV's Thomas & Mack Center.
After that, though, the pro MMA rookie and Vice President of Xtreme Couture isn't sure what the future holds.
However, Couture today told TAGG Radio (www.mmajunkie.com), the official radio partner of MMAjunkie.com (www.mmajunkie.com), that she's been in talks with Strikeforce about a possible deal, and that the Kentucky-based American Fight League has offered a lucrative contract.
"I've spoken to Strikeforce, and actually, I'm looking at the American Fight League right now," said Couture, who guest-hosted the show. "Tara LaRosa just signed with them. I made that introduction happen. These guys have a lot of money. They're coming from the right place."
Dream LW GP Semi-finals and Finals to be held in one night
Sorry if it's old news.
DREAM.5 will feature the organization's lightweight grand prix semifinals, and the match-ups include Shinya Aoki (16-2) vs. Caol Uno (25-10-4) and Eddie Alvarez (14-1) vs. Tatsuya Kawajiri (22-4-2).
The Japanese-based organization announced the match-ups on Sunday during its DREAM.4 event.
Unlike former rounds of the tournament, both the semifinals and finals will take place during the July 21 event, meaning the finalists will fight twice in one night.
Don Frye To Fight Minowaman at DEEP "Gladiator"
Four fights were announced today. In an MMA rules fight Minowaman returns after his loss against Kin Taiei on DREAM.2 to take on Don Frye. Newly crowned DEEP Lightweight champion Pang Sung Hwan will also participate against Japanese Akihiko Mouri. K-1 veterans Gary Goodridge and Hiromi Amada will fight in a K-1 rules fight.
The Godz Of War Are Silenced for Now
Godz Of War, a new MMA promotion that was to hold its first event this Saturday in Charlotte, NC, has now postponed the event. No new date was announced. Ricco Rodriguez vs. Jeff Monson was to headline "the biggest MMA competition ever on the East Coast" according to promoters.
Nick Diaz goes off about everything
“Before we get started, I want to say that I know there are a lot of people and everybody is trying to protect the sport. And everybody wants to be sportsmen and that type of thing where everybody shakes hands and everybody is great friends and whatever. And that’s great. But you know what, this sport is (expletive) established. That’s obvious. There are people out there doing a great job making it look like a non-violent sport. That’s not my job. My job is warfare. I’m over here to (expletive) kill. We’re mortal enemies until we fight and then we can shake hands and be cool. But until then, if I’m signed to fight you I don’t (expletive) like you and I hate you’re (expletive) guts and we’re fighting until we’re cool. We’re not cool until I win or I lose and we can settle this. So that’s how I am about this sort of thing."
Affliction hoping for big burst on MMA scene
He doesn't so much as have a promoter's license yet, but Tom Atencio has already got the shtick down.
He's about a month away from promoting his first mixed martial arts card, but he's already touting it as the best in the history of the sport.
That might be a stretch, though it's going to feature six of the world's elite heavyweights and enough of the world's finest fighters to hold the interest of even the most ardent MMA fans.
And Atencio insists he's undaunted by the enormity of the task that lay ahead of Affliction before its July 19 debut card at the Honda Center in Anaheim, Calif.
He's got a card stacked with big – and expensive – names, elite heavyweights such as Fedor Emelianenko, Tim Sylvia, Andrei Arlovski, Josh Barnett, Ben Rothwell, Pedro Rizzo and Aleksander Emelianenko.
That's a former PRIDE heavyweight champion and three ex-UFC heavyweight champs among that group, in case you're wondering.
"If you are an MMA fan, even if you're just a casual fan, can you look at this card and not say you're dying to see it?" Atencio asks.
No doubt. It's a must-see event, particularly since it brings Emelianenko back onto the world stage.
Fighter Salaries: The Problems With Revenue Linking
There exists a critical assumption within the business world that most of our theories rely on: the concept of rationality. A rational or "greedy" individual is said to prefer more than less and it is this preference that can be seen in all walks of life. Investors are expecting greater wealth generation, creditors want higher interest rates, buyers want a cheaper price, and sellers want more for their goods. The same can also be said for the relationship that exists between a firm and its employees; no matter how much you pay someone, they're always going to want more.
This is human nature. This is rationality.
Very, very interesting:
Affliction: Buying Into The Hype
It's one thing for fans to salivate in anticipation of the card Affliction is putting on in July. It's another for the people in charge of that company to mark out so hard for the fights they have that they ignore the reality of their situation.
In this week's Wrestling Observer Newsletter, Dave Meltzer reported Affliction's internal expectations:
The promotion internally believes it can break even, even with a $4 million fighter payroll off a combination of a sellout live gate and 250,000 to 300,000 PPV buys.
On the live gate issue, a sellout is extremely unlikely
UFC Event In Works for July 19
July 19 could become a crowded night for mixed martial arts.
The UFC is currently planning an event that Saturday night to be televised live on Spike TV, Sherdog.com has learned from multiple industry sources.
Adrenaline MMA debuts with plenty of fights, but disappointing attendance
HOFFMAN ESTATES, ILL. – Adrenaline MMA fashioned its first show Saturday night at Sears Centre Arena in Hoffman Estates, Ill., just outside of Chicago with fighters from various promotions and a wide range of skill level.
"We want to be the Strikeforce of the Midwest and to do that, you have to bring the best Midwest fighters together," said Adrenaline CEO Monte Cox in assessing the show. "I was happy. How can you not like this set of fights? We had a little bit of everything."
Adrenaline MMA makes Saturday's full card available online
The full card for Saturday's Adrenaline MMA event will be available online, the organization today announced.
Although the main card of the event will be shown live on HDNet, viewers can also watch the entire 14-fight card online at Vividas.com.
Saturday's event, Adrenaline MMA's debut show, takes place at the Sears Centre Arena near Chicago and features a main event between Mike Russow and Jason Guida. A host of UFC, PRIDE and IFL veterans are also booked for the show.
"Those MMA fans who can't see the fights live or watch on HDNet will have the opportunity to see all the fights, including the preliminaries, live through Vividas," Adrenaline MMA CEO Monte Cox said. "Our undercard is as loaded as our main event."
Vividas will offer a high-quality, full-screen feed of the event beginning at 7 p.m. ET. The televised main card of the event begins at 9:30 p.m. ET.
A foursome of UFC veterans make up the two feature bouts. Chicago's Terry Martin (16-4) faces Japan's Daiju Takase (7-11), and Chicago's Brian Gassaway (25-17) takes on Las Vegas fighter Tony Fryklund (14-9). IFL standouts Bart Palaszewski, Mark Miller and Zac George are also in action.
NSAC: Vitor Belfort Must Pay
There's been much speculation -- led by Fightlinker -- that Vitor Belfort wouldn't be allowed to fight on the July 19th Affliction: Banned card unless he settles up with the Nevada State Athletic Commission. Belfort got popped for drugging at PRIDE 32 and was hit with a $10,000 fine and a 9 month suspension.
Six months later he was fighting in Cage Rage in the U.K. Not cool, Vitor. Turns out he never paid his fine either.
New Yahoo article on Affliction
He doesn’t so much as have a promoter’s license yet, but Tom Atencio has already got the shtick down.
He’s about a month away from promoting his first mixed martial arts card, but he’s already touting it as the best in the history of the sport.