Ticket Sales Slow For Adrenaline MMA
According to USA Today:
"All the shows that I've been running and other people have been running have suffered," Monte Cox said. "The only people that seem immune to that are the UFC. But for the rest of us who do shows on a regular basis we're feeling the pinch, as far as the entertainment dollar."
Cox blamed the current economic slowdown for hurting smaller promotions, though Mike Regan, Global Fighting's chief financial officer remained hopeful that fans in the Charlotte area would buy tickets as the event date nears.
"I just think that right it's the type of thing where they'll wait until the last minute to do it," Regan said.
McCarthy, ABC to Review ‘Grounded Knees'
"Big" John McCarthy will propose legalizing knees to the head of a grounded opponent when the Association of Boxing Commissions meets for its annual convention July 2-5 in Montreal. McCarthy, who retired from officiating in December, made the revelation during Sherdog.com's Beatdown radio show on Monday.
"It's a good technique," said McCarthy, who refereed 535 matches during his 15-year career. "It's a very effective tool, and it opens fights up."
The most recognized referee in the game has met privately with ABC representatives in the last few months to discuss amendments to the sport's Unified Rules of Combat. The ABC will unveil their efforts at its annual gathering, where its membership of nearly 80 state and tribal athletic commissions throughout North America will review them.
McCarthy also addressed the controversy surrounding referee Dan Miragliotta, who was criticized for his officiating in the Kevin "Kimbo Slice" Ferguson-James Thompson main event at EliteXC "Primetime" on May 31 in Newark, N.J., and the Brandon Vera-Fabricio Werdum heavyweight matchup at UFC 85 on Saturday in London.
"A lot of people are all over Dan," McCarthy said. "Refereeing - it's opinion. Some people are going to look at you and say, ‘You're right,' and some people are going to look at you and say, ‘You're wrong.' We're all human."
Miragliotta made what many viewed as a crucial error in judgment in the Ferguson-Thompson bout on CBS, when he forced the fighters to stand after Thompson had passed Ferguson's guard and secured side control on the ground in the second round.
"When your opponent gets to side control, there are very few things you can do," said McCarthy, who was offered the chance to officiate the Ferguson-Thompson fight. "When you take a fighter out of side control, you're giving the advantage to one fighter over another. James was in a dominant position, and Dan stood them up."
Shooto To Change Rules
Once again, Jordan Breen has the scoop:
In a move that will assuredly garner praise from the MMA world, the International Shooto Commission has announced that in the coming months all Shooto events worldwide will abandon two of its most contentious rules: strikes to the back of the head and the much-maligned knockdown count.
Because of Shooto's ongoing rookie tournament series already having its rules defined at the year's onset, the knockdown rule will be abolished officially on Jan. 1, 2009. However, strikes to the back of the head will be outlawed as of Sept. 1, due to a more pressing medical necessity.
MMA doesn't need more rules, it needs the right interpretation
Moments after being stopped by Fabricio Werdum with only a few seconds left in the first round at Ultimate Fighting Championship 85, heavyweight Brandon Vera did what most conscious fighters would do in such a situation: complain.
He jumped to his feet, got in the referee's face, milked the crowd's sympathy -- all for nothing. Arguing an early stoppage in mixed martial arts is like arguing a pitch's location in baseball. An umpire will never change a strike to a ball, and a batter just looks like a fool for even trying.
But Vera had a legitimate gripe Saturday. His fight was stopped too soon, even if the call did adhere to a hazy refereeing standard regarding unanswered blows.
Per the vague rule, a fighter's failure to intelligently defend himself is cause for stoppage; a fighter's covering up to protect his face from a flood of punches is not. Most of the time the standard is fair. But it caters to a specific situation -- one of many in a sport with numerous fight permutations. One that didn't occur in the Werdum-Vera bout.
Everlast to start MMA equipment line in September
Everlast is best known as a century-old boxing gear and equipment company. However, in recent months, the company has ventured into MMA, signing a deal with Randy Couture's Xtreme Couture gym to be their exclusive apparel and equipment sponsor.
Now, in an interview with Brandweek.com, Everlast President Adam Geisler says the company will be coming out with a retail MMA equipment line this september.
Geisler explains why in the interview:
"Everlast is the exclusive apparel and equipment sponsor of Randy's Xtreme Couture Gyms. In September we will launch Everlast's MMA equipment line at retail. We are doing a photo shoot with him [this week] for a print campaign that will run in men's and sports magazines. Randy has left UFC and Mark Cuban's HDNet Fights is trying to set up a match between him and [MMA world-class heavyweight] Fedor Emelianenko. If they fight on pay-per-view it could generate [incredible] numbers. Our brand is strong with consumers 30 and older. With Randy and MMA, we will attract 16-22-year olds, a demo we have had trouble attracting. So the opportunity to speak to these younger consumers is key for us. It's a major opportunity to grow our business."
Live shows likely next round for NBC, Strikeforce
The programming suits at NBC have a decision to make.
EliteXC's Saturday Night Fights debut on CBS May 31 proved that live mixed martial arts is more than viable on network television. Despite the fact that most MMA fans jeered the show, ripping into everything from the production to the officiating, SNF was the most-watched MMA event in U.S. television history. The broadcast drew a peak audience of more than 6.5 million viewers – and 4.85 million viewers in total – to top the 5.9 million who tuned into the Quinton Jackson-Dan Henderson match at UFC 75.
Those are game-changing numbers that TV executives simply can't ignore, especially when it comes to delivering the male, 18-to-34 audience that advertisers crave. That demographic comprised a sizeable portion of the viewers who tuned into SNF.
NBC already carries MMA, albeit in a time slot far removed from the bright lights of primetime. Strikeforce launched its weekly 30-minute taped series on the Peacock Network April 12. The promotion, which those familiar with the deal say purchased the airtime from the network, hoped the series would be the catalyst that leads to live shows on NBC.
"Periodically, we're in talks (with NBC)," said Strikeforce's Mike Afromowitz. "Of course, we want to be live on the network. That's always been part of our long-term objective. People want to see live events. The show's been a good way to introduce the brand and the product to people, but moving forward, we want to be live. That's the next step."
Not only do the ratings generated on CBS suggest that the next step might be imminent for NBC, programming brass at the network need to look no further than their own ratings to see that MMA draws a crowd. Viewership of "Strikeforce on NBC," which follows "Poker After Dark" every Saturday night/early Sunday morning, has increased nearly 200 percent from its first show to one of its recent airings.
The fifth episode, during the week of May 5, drew an audience of 949,000 viewers. That topped the average ratings for other late-night fare, including "Jimmy Kimmel Live" and "The Late, Late Show with Craig Ferguson."
"The show has exceeded our expectations," said Afromowitz, who oversees selection of fights featured in the production. "We're only several weeks into the series. We got the production together very quickly with minimal promotion. We didn't have a big, big campaign to promote it, but word spread from the first week we were on."
It seems only a matter of time before NBC makes a more significant commitment to MMA programming.
The Making of a Superstar in Korea
Dong Hyun Kim's impressive May 24 UFC debut was not televised in North America, but in South Korea it was shown live.
And then it was shown again.
And then it was shown again: three times total, with commentary, prior to the resumption of live coverage.
Even before the translator could mangle Kim's responses to Joe Rogan in the postfight interview, YTN, the Korean cable news network, had added "Kim Dong Hyun wins by TKO in first UFC contest" to the news ticker at the bottom of the screen, amid updates on American beef imports and the earthquake in China. KTX trains also added Kim's picture to the queue of rural photographs cycling on the aisle monitors.
Virtually unknown to all but hardcore fight fans, suddenly it seemed as if Kim was on every screen in Korea.
MMA Submission: An Interview With Dana White
Get a load of Dana White's schedule this week. The UFC president spent two days in New York on business, then flew right to London for this weekend's pay per view. Then he's flying back to New York for more meetings. "It's a little crazy right now," he says with a laugh. "But in a good way. This sport is blowing up."
The Mag caught up with him for a wide-ranging question and answer session about everything from this weekend's pay-per-view to Kimbo Slice. He couldn't answer some questions about pending deals (including an announcement he's planning for next week, an announcement he says will rock the MMA world). Other questions, such as his thoughts on Slice, he had plenty to say.
10 Fights that Changed the Course of Careers
Take his career as a whole and Matt Hughes -- who competes Saturday for the first time since a second devastating loss to Georges St. Pierre -- is unquestionably the most accomplished 170-pound athlete to ever don a pair of open-fingered Ouano gloves.
With a list of casualties including B.J. Penn, Sean Sherk, and even St. Pierre himself, Hughes has run the gauntlet in one of the deepest talent pools in the sport. Yet the defining image fans will carry into his bout against Thiago Alves in London's O2 arena is his arm being torqued at unnatural angles at the hands of St. Pierre last December.
That sobering defeat could turn out to be the fulcrum on which Hughes' career now swings. Snapped from his perpetual dominance of the division, he may be more cognizant of his physical limitations and opponents may be less fearful of his abilities.
In properly melodramatic form: the St. Pierre loss could be the beginning of the end.
It wouldn't be the first time that five or 10 minutes managed to stall career momentum for good. Other athletes have had experiences that reduced them to shells of their former selves. Inversely, some fights have taken fighters to new levels of popularity and performance.
The psychological and physical reverberations of a good beat down -- taken or given -- can last the duration of a fighter's ring life.
Some examples, in ascending order of impact:
Donald Trump Joins the MMA Fray
According to a press release from Affliction, Donald Trump will be partnering with the clothing company turned MMA promoter in a capacity to be revealed at a press conference tomorrow. The full press releases comes courtesy of Five Ounces of Pain:
Report: Donald Trump to Announce Affliction's Signing of Andrei Arlovski
MMARated.com has learned that at tomorrow's Affliction press conference in Manhattan, Donald Trump will be announcing that former UFC heavyweight champion, Andrei Arlovski, has officially signed with the upstart promotion. The Executive Vice President of The Trump Organization and the Special Counsel to Donald J. Trump, Michael D. Cohen, confirmed the news with MMARated.com.
Trump will also announce that he has become an equity partner in the Affliction promotion. When asked what percentage of the organization he now owns, Mr. Cohen would only say "a significant amount."
Finally, when asked if Trump's relationship with Tito Ortiz would help bring the former UFC light heavyweight champion to Affliction, Cohen said:
"Everything that Donald Trump does is the biggest and the best and the "Afflcition: Banned" show will be just that.
Due to the status of the Trump mark, and Donald Trump as a mogul business man, Mr. Trump has received dozens of phone calls from fighters who are interested in joining the Affliction family."