Measuring the Success of Affliction
As a company, Affliction is already a successful clothing line. From sales to brand power, it’s getting the job done.
Extending that brand to become a premier MMA organization is a whole other matter.
For Affliction to make the splash they wanted to they dished out big salaries to the widey-regarded top heavyweight in the world, along with other big name and former UFC champions. A risky proposition for a newly formed organization. Creating a bigger speedbump was the big kid on the block, the UFC, quickly putting together an event to air, for free on cable, on the same night.
Glancing at the numbers, and given the fan and media reception, it’s likely we’ll see a second event from Affliction.
Affliction, Fedor Prove MMA is Bigger Than UFC
There’s much to be said for selling out. For Affliction, it happens to be a good thing.
The clothing company turned mixed martial arts promoter packed the Honda Center in Anaheim, Calif., on Saturday. Nearly 14,000 fans were treated to highlight reel moments of Dominique Wilkins proportions throughout the night. But it wasn’t all fashionable fun in the organization’s inaugural show.
From the try-hard red carpet that ushered VIPs in and out of the arena to the distracting, unnecessary smoke machines that went on through most of the event, Affliction’s presentation had enough plot holes to compete with the latest batch of summer blockbusters...
White: Affliction will go out of business
UFC President Dana White is making a bold prediction in regards to the future of the Affliction MMA promotion.
"After tonight those guys are going out of business and all [their fighters] will be over here," White said Saturday at the UFC Fight Night: Silva vs. Irvin post-fight press conference.
Affliction invested heavily in its inaugural "Affliction: Banned" event Saturday to put together arguably the greatest heavyweight card in MMA history.
Fight Biz Quote: Tom Atencio
–Affliction VP Tom Atencio, speaking to Gary Herman of 15rounds.com
The Strikeforce pairing would certainly be an intriguing one. Strikeforce currently has a deal with NBC and is rumored to be in negotiations to do a live event with the network. For Strikeforce, partnering with Affliction would certainly boost the star-power they could put on display if they are able to put on a live show for the Peacock. For Affliction, a deal that got them on network TV would boost the profile of their Affliction brand in general and also increase the visibility of their fighters. The deal would also serve as a way to hype up their next PPV offering.
Couture: ''Contractual Status Could Be Sorted This Week''
Current UFC heavyweight champion Randy Couture had indicated that a court is expected to rule on the status of an emergency stay filed by the Ultimate Fighting Championship. He added that if he wins his appeal, the decision on his contractual status will revert to a Texas court and that a declaration of his status would be made soon after.
Couture revealed the news in a new interview with Alex Marvez of FoxSports.com.
Tim Sylvia On Fedor: "I've never been hit that hard."
Fedor Emelianenko looked absolutely dominant in his performance against Tim Sylvia. The popular Russian fighter no doubt re-secured his position at the top of the worlds pound-for-pound rankings making quick work of one of the best fighters in the world.
"I was very pleased with my performance,” said Fedor after the fight. "Everything I wanted to do, I was able to do. I was prepared to stand up, but I knew I had a better chance to end it on the ground.”
Joe Riggs fighting just to fight
For some fighters, rebounding from a loss can prove to be a difficult proposition. For Joe Riggs (27-10 MMA), just getting a fight to put himself on that comeback trail has proved to be an even bigger challenge.
The Arizona native, who has seen his last five scheduled bouts fall apart, discussed his frustration about not being able to "provide for his family" while a recent in-studio guest of TAGG Radio (www.taggradio.com), the official radio partner of MMAjunkie.com (www.mmajunkie.com).
Riggs most recent challenge was being denied licensure for a scheduled bout on the undercard of "Strikeforce: Melendez vs. Thomson" after admitting to taking the prescription pain medication Tramadol, which the California State Athletic Commission (CSAC) classifies as a blood thinner.
MMA Quick Quote: Is Fedor next fight against Randy Couture?
“I was very pleased with my performance [against Tim Sylvia]. Everything I wanted to do I was able to do…. Yeah I was hoping I would end the fight then (first time he took Sylvia to the mat). I was prepared to fight standing up, but I knew I had a better chance to end it on the ground…. You never know how short or long the fight will be, but I just wanted to end it as quickly as possible. I just wanted to show the fans my skills…. I was very pleasantly impressed by how many people came out and I hope to come back soon…. I would be very honored to fight Randy Couture.”
EDDIE ALVAREZ WANTS TO PUSH INTO TOP 10
Eddie Alvarez attempts to break into the lightweight division Top 10 on July 21 as he vies for the Dream Lightweight Grand Prix title. He will have to fight twice that evening in order to become the victor, but that doesn’t seem to bother him.
Alvarez recently appeared on MMAWeekly Radio and explained his thoughts and preparations for his semi-final match against Tatsuya Kawajiri.
“I've been busting my ass and it's finally here,” said an elated Alvarez.
Dana White Acknowledges Fedor Emelianenko's Win at Affliction
UFC president Dana White has been relentless in his criticism of ex-PRIDE heavyweight champion Fedor Emelianenko over the past several years.
White has criticized and mocked the popular Russian for failing to face top competition and taking on inexperienced and even smaller fighters over the past three years.
But upon learning that Emelianenko had submitted ex-UFC heavyweight champion Tim Sylvia on Saturday in Anaheim, Calif., in less than a minute, White unflinchingly admitted he was impressed.
“It does (change my opinion),” he conceded. “Tim Sylvia was a real opponent.”
MMA Quick Quote: Affliction out in three?
“Our plan is to do three events, and if we’re successful with those, then we’ll continue and go from there. I’m in business to make money, not lose money. We’ll see how it goes.”
– Affliction Vice President Tom Atencio tells the Chicago Sun-Times that his upstart promotion could call it quit after three shows if the profits aren’t living up to expectations. It took the UFC — the top organization in the business — several years to begin making money. In addition, other promotions such as Elite XC and the IFL, which have been around much longer than Affliction, have yet to turn profits. There is literally a lot riding on the “Banned” debut tomorrow and the next to shows if Atencio sticks to his guns.
KOJIMA RETAINS 123-POUND TITLE AT SHOOTO
Shinichi “BJ” Kojima defeated Mamoru Yamaguchi via guillotine choke in their rubber match. Kojima retained his Shooto 123-pound world title.
Yusuke Endo claimed the Shooto 154-pound Pac-Rim belt with a unanimous decision victory over Kenichiro Togashi. The title was vacated by current Shooto 154-pound world champion Takashi Nakakura.
Shinya Murofushi made his mark as one of Shooto’s best 115-pound fighters with a win over Takehiro Harusaki.
MATT LINDLAND: FIGHTER, PROMOTER, POLITICIAN?
Matt Lindland is one of the most respected middleweight fighters in the world. He’s defeated top competitors such as Carlos Newton, Jeremy Horn, Travis Lutter and Phil Baroni. He’s been out of action for over a year, but he will make his return the ring on July 21 in Affliction’s debut show. He will be taking on a well-rounded fighter in Fabio Negao.
“I'm excited to get in the ring,” said Lindland recently on MMAWeekly Radio. Even though he has not fought for a while, he is very confident going into this fight. “His name is Fabio. What else is there to say? There is no way I'm losing to a guy named Fabio. I don't know what else we got to talk about. If I had a name like that, I would hate my parents for doing that.”
Controversial Andrei Arlovski Interview: Watch it Here!
Back in the day, before anybody read us, we used to post whatever we wanted. All kinds of crazy stuff. Then, we actually got an audience and we started to hear the lectures: “You can’t post that stuff! This site is considered legitimate!” or “You should be ashamed of yourselves. You have a responsibility based on your status not to cross the line.”
We took a lot of that stuff to heart and changed our approached for the most part. However, we try to have a little fun every now and then and when we do, people freak out. I still don’t think some people have let go of the Edith Larrente post we did a while back. Whatever.
So while we usually try to stay high-brow, that’s not always going to be the case. Some things are just too good not to call to your attention, such as the below video of Ariel Helwani of MMARated.com interviewing Andrei Arlovski.
Arlovski used to date Patrycja Mikula until the two broke up (which is usually the case when people break up). Then there were rumors that Mikula and Tim Sylvia were involved when the two were seen together during Adrenaline MMA’s first show. The whole Sylvia and Mikula rumor was never confirmed but it wasn’t really ever denied. So towards the end of the interview, Ariel decided to go straight to one of the sources and try and get the scoop. Arlovski said he didn’t care and didn’t want to talk about it. Then, Ariel got a very humorous answer regarding a question Arlovski has for Sylvia that might not be safe for work.
Maybe I just have a juvenile sense of humor, but the line, as well as the delivery, still have me cracking up. In fact, it keeps getting more funny every time I watch it.
Josh Barnett talks Anthony "Rumble" Johnson, Aleksander Emelianenko
Anthony Johnson claimed in a recent interview he got the better of me in wrestling and that this was his validation for being a great wrestler in MMA. I won’t lie and say he didn’t get a takedown or that he doesn’t have good wrestling skills because he did and he does. But he glossed over the most important part: You don’t run your mouth about what happens in practice. Punks and the weak of heart do that. He came in last while I was running the gauntlet with guys in sparring and even then 1) I took him down more than he did me 2) I suplexed him on his head 3) and tapped him out. But I wasn’t happy with my performance so I said let’s go again. Only it turned out “Rumble” didn’t want to spar but run a marathon. He threw one punch and just ran the whole time. High accomplishments indeed. I guess he’s in San Jose now but hopefully they are more accepting of him than we are at CSW; because bitches need not apply here.
MMA prodigy boasts lifetime of experience -- at age 14
IRVING, Texas -- Drake Dudley tries to not move his face while his father smears it with Vaseline, but something across the ring is troubling the young fighter.
"He's wearing small gloves," Drake says, his voice distorted by his mouthpiece.
"He's wearing the same ounces as you -- 14s," says his father, Kirk.
Smaller gloves would mean less padding over the other boy's fists.
"Should I circle more or go inside?" Drake asks.
"Try to hold your center of the ring," Kirk says. "Always look for your strength shot."