Vince McMahon says WWE a "more sophisticated" product than MMA
During the peak of what the company refers to as its "attitude era" a decade ago, the WWE's audience was dominated by young men. While its popularity has waned, the fan base has simultaneously grown older and younger with new constituencies, according to audience research. A little more than a third of its audience is female. The audience is ethnically more diverse that most shows: 62 percent of audience is white; 20 percent of the viewership is black and 23 percent is Hispanic — Hispanics were counted as both white and Hispanic. It's the most-watched English-language show on cable among Hispanics, the company said.
With the Ultimate Fighting Championship and mixed martial arts becoming more popular as competitors, it made little sense for the WWE to ramp up the attitude with violence and sexuality, McMahon said.
"You really can't compete with that," he said. "Why not deliver a more sophisticated product and not go to those extremes? If the audience wants those extremes, they know where to go and how to get it."
Going PG has helped the company draw advertisers who might have looked away before. Pepsi, 7-Eleven stores, Mattel toys and the Army National Guard are among the sponsors that have signed up since the shift, the company said.
Comedian John Heffron to host 2009 World MMA Awards ceremony
John Heffron has been tapped as host of the Dec. 30 ceremony for the 2009 World MMA Awards, the comedian today announced via Twitter.
Heffron, a Michigan native who won the second season of NBC's "Last Comic Standing" reality-show competition, has been featured in many televised comedy specials and a guest star on a variety of TV shows. He's also toured with UFC broadcaster and fellow comedian Joe Rogan.
The 2009 World MMA Awards, a Dec. 30 red-carpet event, takes place at The Joint at the Hard Rock Hotel & Casino in Las Vegas and airs on Versus.
A live broadcast streams on Versus.com, and a taped version of the ceremony airs on the regular Versus cable station throughout January.
Browning suicide attempt "was not a cry for help"
Junie Browning’s coach Shawn Tompkins says his fighter’s attempted suicide last night was a serious effort and not a cry for help. Browning has lost his UFC contract and faces three charges of battery as a result of incidents at a Nevada hospital following his admission.
Tompkins (pictured) tells Fighters Only he was altered by Browning’s ex-girlfriend that all may not be well with the fighter, so he went over to check.
"His friend and I went over to his place and got him. He was supposed to take one pill a day [of his prescribed medicine], he had taken between 16 and 20. We put him in the truck and drove him to the hospital right away where I admitted him immediately," Tompkins said.
Fight Path: A&E "Intervention" subject and UFC vet Aaron Brink nearing comeback
Aaron Brink had just stepped out of a Narcotics Anonymous meeting.
"I try to go as many times a week as I can," Brink told MMAjunkie.com (www.mmajunkie.com) as he made his way outside to talk.
He murmured to someone that it was alright to talk.
"My sponsor is my head trainer," said the 34-year-old, 39-fight mixed-martial-arts veteran. "I'm attached at the waist with the guy. Without this program I'm going to be a washout again, and this will go nowhere."
This is a normal Monday for Brink, the MMA fighter who has been notable both in the cage for his 21 victories and 18 losses (including appearances in the UFC and WEC and an early-career fight against Rich Franklin that ended in a no-contest) and on television during his recent appearance on the A&E show "Intervention."
On the episode, following the show's theme, family and friends confronted Brink about his addiction to crystal meth that began when he entered the hardcore pornography industry as a performer four years ago. He says he hasn't used crystal meth since the day he is shown under the influence on the show – Dec. 10, 2008.
ACS: MMA's Next Superpower
"TEMPE, Ariz. -- The rise to power of Arizona Combat Sports as one of the top mixed martial arts gyms in the country was slow and steady. This was no overnight emergence.
ACS was started by two twin brothers who had no plans to run a martial arts school as their full-time profession. Todd and Trevor Lally just wanted a place to train after they relocated from Washington’s rain-drenched climate to Arizona’s barren desert."
MMA coming to The Simpsons this Sunday
It looks like mixed martial arts will be coming to The Simpsons for the first time this Sunday evening on Fox.
The show is titled “The Great Wife Hope”, and it appears as though the legendary mom with the blue beehive hair has a serious bone to pick with our beautiful sport.
Lee Murray Partner In Crime Gets 18 Years
LONDON (AFP) - A cage fighter who was involved in a 53-million-pound robbery at a security depot in Kent, was on Monday sentenced to 18 years behind bars.
Last month, Paul Allen, 31, pleaded guilty to three charges of conspiracy to kidnap, conspiracy to rob and conspiracy to possess firearms during the raid on a Securitas depot in Tonbridge in February 2006.
After ADCC, Glover Teixeira focus on MMA
Champion of Brazilian’s selective to ADCC, Glover Teixeira lost to Vinny Magalhaes and got the fourth place in the tournament. Besides coming back without medals, Glover is satisfied. “I liked my participation, specially on the first day. Sunday wasn’t such a good day, I was tired, but it isn’t excuse because everybody also fought on Saturday and I didn’t face anyone that hasn’t. But that’s it, I liked“, said the Brazilian.
The Learning Curve
"The author of “The Tipping Point,” self-help guru Malcolm Gladwell, stirred up lots of press last year when he proclaimed that anyone who wants to get good at anything needs to put at least 10,000 hours of effort into it.
“You can’t become a chess grand master unless you spend 10,000 hours on practice,” Gladwell told an assembly in 2008. “The tennis prodigy who starts playing at six is playing in Wimbledon at 16 or 17 [like] Boris Becker. The classical musician who starts playing the violin at four is debuting at Carnegie Hall at 15 or so.”'
Versus Denies Report It Engaged in Preliminary Talks With Bellator
Yesterday in an article about the WEC, I linked to a report by Jonathan Snowden at Heavy.com. In that report, Snowden claimed the following:
The Versus network, home to the WEC, was so worried that the promotion was leaving that they opened up tentative talks with Bellator, the Latino friendly group looking for a home after leaving ESPN Deportes earlier this year. As unhappy as WEC fighters are, it's nothing compared to Bellator's woebegone warriors. The promotion will be in a holding pattern through March at the earliest and in the meantime many fighters are desperate to make ends meet.
Lisa Marie Varon, Former WWE Diva, Ready to Become 'Next Brock Lesnar'
Brock Lesnar and Bobby Lashley have already proven that pro wrestlers, or at least a select few, can hang in mixed martial arts. Now Lisa Marie Varon, known as "Victoria" during her nine-year run in World Wrestling Entertainment, is poised to prove that WWE Divas can compete with the best female mixed martial artists as well.
Varon, who currently works for Total Nonstop Action wrestling as "Tara," recently announced her intention to make her MMA debut in the near future. And while she has not set a date, the 38-year-old told FanHouse that she would love to fight before the end of the year.
'Big' John McCarthy "not surprised" at not getting NSAC license
Veteran referee ‘Big’ John McCarthy has revealed that he is not surprised that the Nevada State Athletic Commission (NSAC) has not yet awarded him a licence to officiate in Nevada. McCarthy applied for a license recently but the application has apparently been put on ice by the commission as part of a backlog of applications.
“I knew that was going to happen. I am not surprised at all,” said McCarthy today. He spoke to Fighters Only at Macau in China, where he is refereeing this weekend’s Art of War 14 event.
Frank Mir, Miguel Torres training at Sityodtong
Mark Dellagrotte’s MMA and Muay Thai school Sityodtong has picked up two big names in recent weeks, Fighters Only has learned.
Former UFC heavyweight champion Frank Mir and former WEC bantamweight champion Miguel Torres are both heading to the Boston gym to work with the man regarded as having one of the best ‘Muay Thai for MMA’ systems in the sport.
"Lighting Strikes": Lee Murray Movie Gets Big Time Director
Darren Aronofsky is developing a gritty heist thriller based on “the daring robbery of the Securitas Depot in Tonbridge, a £53 Million Sterling score (around $86 million US) thought to be masterminded by former mixed martial arts fighter and UFC star ‘Lightning’ Lee Murray.” Screenwriter Kerry Williamson (who also adapted Denis Hamill’s novel Fork in the Road for Alexander Payne) is adapting the script, which Aronofsky is eyeing as a directing vehicle. Details after the jump.
The underlying rights package that includes an article from an April 14th 2008 issue of Sports Illustrated Magazine titled Breaking the Bank by Jon Wertheim, and the non-fiction book Heist: The Inside Story of the World’s Biggest Robbery by Howard Sounes. The Tonbridge Securitas heist, which took place outside of London in February 2006, is valued at over $85M USD – dwarfing previous cash hauls including the infamous 1963 Great Train Robbery and 1978 JFK Lufthansa heist
Antonio Silva Made Offers for Stateside Return
TOKYO – Antonio Silva’s exile to Japan is all but over, he says.
Silva, who faces Jim York on Sept. 22 at World Victory Road’s “Sengoku Tenth Battle” at the Super Saitama Arena, said his steroid suspension in California expired on July 27, and that he is in negotiations with several promotions to return to stateside action.
Municipal AC in Canada suspends MMA for six months
Local mixed martial arts fans will have to travel further to watch live bouts.
The Moncton Boxing and Wrestling Commission has ruled there will be no mixed martial arts cards in Moncton for the next six months. There have been seven MMA events here in the past three years and the sport has enjoyed a growing fan base locally.
Bas Rutten responds to Kimbo
With the premier of The Ultimate Fighter 10 season coming this week, all eyes have been on Kimbo Slice. The internet sensation turned mixed martial artist will try his luck in the UFC reality series after a notorious stint with EliteXC.
Nate "The Rock" Quarry is Left 4 Dead
PDG: Ok we need to talk about some video gaming. Have you had any down time after your training to play any games?
Nate Quarry: Oh yeah, I was actually able to play the UFC Undisputed 2009 game for the first time a couple of weeks ago. I got a chance to be a guest online and play some of the mixed martial arts fans that were online. It was a great time! The game I am looking forward to the most though is Left 4 Dead 2. The creators of the game did a photo shoot with me and I am going to be one of the Zombies that you fight in the game. I'm really excited to be involved in the project.