Women’s MMA has earned its place
In an industry that really only has a few truly proven marketable top stars – and right now, only one stable major league operation – the folding of Elite XC last week has raised questions about the future of women’s mixed martial arts and its biggest star, Gina Carano.
The two main organizations over the past two years who promoted women’s fights, Elite XC and Bodog, are now both out of business, leaving women searching for a place to ply their trade.
Affliction, hardly stable but at least still in the game, has never promoted women’s matches, but is open to the idea. UFC, at least as of the weekend, was not.
“I think that Gina Carano is a real star,” UFC president Dana White said on Thursday. “She’s beautiful, talented and she’s a real fighter. I just don’t think there are enough good women fighters that you can start a division around them.”
EliteXC: A Lesson in Expectations Management
There are many golden rules within the business world, but in regards to selling yourself, your company, or your product, none are more important than this: never over-sell, never over-hype, never over-promise. It’s basic expectations theory.
When an organization makes a promise, they set an invisible bar of expectations within the minds of their customers. Then, for better or for worse, they’re stuck with the task of meeting those expectations; because, obviously, if you don’t meet the expectations of your customers, they’re not going to be happy.
While it seems like common sense, there is a host of academic research behind expectations theory. Perhaps that’s why I’m so surprised that a guy like Jared Shaw – someone so quick to pull out his Harvard School of Business case studies against KJ Noons – has managed to commit one of the greater selling sins in recent memory.
Under the management of EliteXC and the Shaws, Kimbo Slice has been promoted as this “street certified,” legend-slaying monster – a veritable MMA God. Unfortunately, they did such a good job of duping the general public that most actually believed the hype.
To the mainstream, Kimbo Slice, was as advertised; and, their expectations followed accordingly.
Sadly, those expectations were brutally exaggerated and MMA’s first, real foray into the mainstream should be considered a failure if for no other reason than the damage that Seth Petruzelli managed to inflict, with one glancing right, to the chin of both Kimbo’s and MMA’s credibility. And that’s even ignoring the controversy surrounding “Standgate.”
As a result, the general public - and perhaps just as important, the mainstream media - is very weary of our sport; all thanks to those brutal expectations that were unwisely, and perhaps even unfairly, thrust upon a fighter that was not ready and a sport that knew as much.
Now, the rest of the MMA community is left with the task of picking up the pieces and learning from the mistakes of the past.
So to all of you would-be promoters out there, know this: you’ve got a fine line to walk, between under and over-selling – tread it carefully. You can’t dupe the consumer and live to operate another.
Couture Backs Bisping's Title Prospects
Randy Couture has become the latest big name mixed martial artist to mark Michael Bisping out as a future champion.
The UFC heavyweight champion, who faces Brock Lesnar next month, told SunSport http://www.thesun.co.uk/sol/homepage/sport/ufc/article1865038.ece that Bisping is “doing the right things”.
He also described the Wolfslair middleweight as “explosive” and said he was impressed with the way he handled Chris Leben at UFC 89.
"Michael had a spot on game plan... he managed to counter and make Chris pay for every step he took towards him."
He added that Bisping ”was patient and showed some maturity by not letting the crowd get to him and force him to go toe-to-toe with [Leben]... It's an important step for him in his development.”
Recently, former UFC light-heavyweight champion Quinton ‘Rampage’ Jackson said Bisping has the potential to be a champion at middleweight.
Bisping himself has played down talk of challenging Anderson Silva soon, saying he is in no hurry and would prefer to develop over a few more bouts.
Anyone Else think COTE would have WON?
Decent read. Not sure Cote would have won, but overall some good points.
"One of those heavy hands was going to connect eventually. Silva was in unchartered territory for him in the UFC – beyond round two. Cote had the chin to stay in there with him and with ample time in a title fight, one of those overhand rights was going to catch Silva and force him to show he is not only talented but also durable."
Anyone else Agree??
Robbie Lawler's Manager Thinks He Can Get EliteXC Champ Out of Contract Quick
Robbie Lawler manager Monte Cox thinks he's got an escape hatch for his fighter, from Sherdog:
Cox filed a breach of contract notice last Wednesday with Pro Elite -- parent company to EliteXC, Icon Sport and Cage Rage -- prior to the company’s pending bankruptcy filing and the closing of its Los Angeles offices on Friday. Cox said the letter was received by Jeremy Lappen, head of fighter operations for EliteXC, and passed on to the appropriate parties.
"There’s a warranty clause in the contract that you can challenge if they have enough money to fulfill the contract," Cox said. "Obviously, right now, they do not. I notified them of what I considered to be breach of contract and they have 30 days to respond. They have to prove they can fulfill it or we’re a free agent."
WEC 36 Card Finalized
WEC today announced the full final card for the rescheduled WEC 36 on November 5. The event, headlined by WEC Featherweight Champion Urijah Faber vs. Mike Brown and WEC Middleweight Champion Paulo Filho vs. Chael Sonnen, was scheduled for September 10 but postponed due to Hurricane Ike.
Rich Franklin Not Approached About TUF 9 Coaching...Yet
Although Rich Franklin acknowledges rumors and news about him possibly being a coach on The Ultimate Fighter 9, he says UFC hasn't approached him about it yet. He says it's not something he's particularly interested in doing again, although he did put the "Show me the money" spin on it in not flat out saying no.
Silva on Disrespecting Cote: ‘Absolutely Not True’
Anderson Silva did not deliver one of his typical performances against Patrick Cote at UFC 90.
Although he was winning the fight before Cote’s injury in the third round, the UFC middleweight champion was booed by fans for his evasive strategy and later he was even criticized by some for “disrespecting” his opponent.
FABRICIO WERDUM KNOCKED OUT OF CONTENTION
Fabricio Werdum was displeased prior to UFC 90 about him not getting a chance to be in the heavyweight tournament that consists of current champion Randy Couture vs. Brock Lesnar and interim champion Antonio Rodrigo Nogueira vs. Frank Mir. After all, he just defeated former No. 1 contender Gabriel Gonzaga and top prospect Brandon Vera.
Taking the fight with Junior dos Santos at UFC 90 wasn't exactly what he was hoping for, but he took the fight in stride. However, there were some people, including UFC president Dana White, who thought that Werdum was bigger than usual. Not necessarily out of shape, but noticeably larger. In fact, he was nine pounds heavier in this fight than his last.
Unfortunately for Werdum, he was brutally knocked out in the first round by dos Santos, getting drilled by a vicious uppercut. According to an interview with Tatame.com, he didn't underestimate “Cigano,” but he was surprised at how fast everything happened.
BISPING TALKS ULTIMATE FIGHTER 9 COACHING ROLE
Michael "The Count" Bisping won season three of The Ultimate Fighter and will coach season nine of the popular reality show on Spike TV. Armed with the experience of having gone through it, Bisping is excited about his role as coach.
"I'm absolutely thrilled to be involved with TUF again," Bisping told MMAWeekly.com. "I think it's a great tool for the UFC to discover new talent. Obviously, for my career, it was amazing. I've got some very, very fond memories and I can't wait to get involved with it again."
Season nine will feature a United States vs. the United Kingdom theme consisting of lightweight and welterweight fighters.
"As far as the talent in the U.K., there's a lot of great talent," said Bisping. "I've seen a lot of people on the Internet saying things like England couldn't compete with a team from America. I don't see that as the case at all. I think we've got some fantastic talent."
UFC Return to London on February 21st
27/10/08 - Exclusive: UFC returns to London on February 21st 2009
The UFC will return to London, England on Saturday 21st February 2009, Fighters Only can exclusively report.
Sources contacted Fighters Only at the weekend to reveal that UFC 95 will take place at the O2 Arena. It will be the third time that the organisation has used the venue.
Renzo Gracie considering comeback as a lightweight
A return to active competition by one of MMA’s true legends may be on the horizon.
Renzo Gracie revealed this past weekend that not only does he consider himself not retired, but he has been contemplating returning to competitive fighting as a lightweight.
Gracie made the revelation during a panel discussion that proceeded the world premiere of the documentary Renzo Gracie: Legacy at the United States Film Festival in Philadelphia this past Saturday.
Gracie has not competed since EliteXC’s first-ever event in February of 2007 in Southaven, Miss. Facing fellow legend Frank Shamrock in a middleweight bout, Gracie was declared the winner after Shamrock was disqualified for delivering illegal knees to the head.
Denis Kang and Tim Hague earn victories at Raw Combat: Redemption
This past weekend, PRIDE and K-1 veteran Denis Kang got back on the winning track with an impressive 46 second knockout of UFC veteran Marvin “The Beastman” Eastman.
Both fighters spent the first twenty seconds of the bout feeling each other out with jabs before Kang moved in and landed a looping overhand right that put Eastman on the canvas. The victory is Kang’s second straight since he dropped consecutive bouts to Yoshihiro Akiyama and Gegard Mousasi. Kang currently has one bout remaining on his existing K-1 contract.
Also on Saturday’s card was a rematch between KOTC Canada heavyweight champion Tim Hague and Miodrag Petkovic. Hague gained his redemption as he earned a unanimous decision after three hard fought rounds.
Raw Combat: Redemption Results
Denis Kang def. Marvin Eastman – KO 1 0:46
Bibiano Fernandes def. Len Tam – Submission (Triangle Choke) 1 0:58
Trevor Stewardson def. Brendan Seguin – TKO 3 2:03
Tim Hague def. Miodrag Petkovic – Unanimous Decision
Ryan Ford def. Nabil Khatib – Unanimous Decision
Andrew Buckland def. Garett Davis – KO 1 1:43
Brad Cardinal def. Myles Merola – Submission (Triangle Choke) 1 4:15
Hardeep Singh def. Bernie Antle – TKO 1 2:29
Nathan Gunn def. Jaret Evans – Unanimous Decision
Matt Bagshaw def. Wes Jaya – Submission (Keylock) 1 4:13
Keto Allen def. Mike Rowbotham – Submission 2 1:40