Fighters react to landmark Reebok deal on Twitter
Today the UFC announced a landmark deal with Reebok to become the official apparel sponsor of the organization. The deal will have a huge affect on the athletes as they will no longer be able to earn income from fight week and in the Octagon sponsorship. They will however earn a fixed sum of money each time they fight as part of the deal and will be able to earn a percentage of branded merchandise. With such a big announcement, the fighters were sure to react quickly on Twitter:
White: Media rankings panel will be reduced in size
The apparel partnership between the UFC and Reebok is basically a sponsorship for each fighter in the league. Although the UFC takes nothing, igher ranked fighters get a larger cut of the pie than do lower ranked fighters. In order to calculate the size of the pie slice, the UFC is relying on their rankings, which are generated by a media panel.
Cyborg To Remain At Featherweight For Next Fight
Former Strikeforce featherweight champion Cristiane Justino has canceled her drop to the bantamweight division, instead opting to remain at 145 pounds when she returns to the cage this February. "Cyborg," who is currently rehabbing an ankle injury, will instead focus on defending her Invicta FC title.
UFC partners with Reebok for uniform program; rankings to determine fighter pay
A long-rumored UFC uniform program, now officially known as the UFC’s “athlete outfitting policy,” is finally a reality.
UFC officials today announced that, beginning in July 2015, Reebok will serve as the exclusive worldwide outfitter for the world’s largest MMA promotion.
“We have come to an agreement for what we think is a landmark deal for both the sport of mixed martial arts, as well as our brand in the UFC,” UFC Chairman and CEO Lorenzo Fertitta said. “We look at this as Reebok and the UFC are essentially changing the sport’s landscape again. This clearly has never been done in combat sports.”
Financial terms of the six-year partnership were not released, but UFC officials said that though the agreement represents the most valuable non-broadcast contract the company has ever signed, the UFC will not directly profit from the new deal. Instead, company execs said the deal is structured so that the “vast majority of the revenue” from the deal – taking out only the costs associated with administering the new program – will be paid directly to UFC fighters.