UFC partners with Reebok for uniform program; rankings to determine fighter pay
A long-rumored UFC uniform program, now officially known as the UFC’s “athlete outfitting policy,” is finally a reality.
UFC officials today announced that, beginning in July 2015, Reebok will serve as the exclusive worldwide outfitter for the world’s largest MMA promotion.
“We have come to an agreement for what we think is a landmark deal for both the sport of mixed martial arts, as well as our brand in the UFC,” UFC Chairman and CEO Lorenzo Fertitta said. “We look at this as Reebok and the UFC are essentially changing the sport’s landscape again. This clearly has never been done in combat sports.”
Financial terms of the six-year partnership were not released, but UFC officials said that though the agreement represents the most valuable non-broadcast contract the company has ever signed, the UFC will not directly profit from the new deal. Instead, company execs said the deal is structured so that the “vast majority of the revenue” from the deal – taking out only the costs associated with administering the new program – will be paid directly to UFC fighters.