The top 10 sports marketers in 2007 (and the amount of spending)
However, while Anheuser-Busch is now the world's largest sports marketer, that wasn't the case in 2006. Chevrolet actually edged out Anheuser-Busch in total spending -- $271 million to $252.5 million -- that year. However, Chevrolet dropped its spending in 2007 by 36.1 percent to just $172.3 million. Anheuser-Busch dropped its spending by just 13.6 percent to $218.2 million to reclaim the top spot.
Anheuser-Busch has actually been the largest sports marketer every year -- except 2006 -- since Nielsen Monitor-Plus began tracking the data in 1994. Chevrolet took the top spot in 2006 because of drastically increased spending on the Olympics and the FIFA World Cup.
The top 10 sports marketers in 2007 (and the amount of spending) include:
Anheuser-Busch, $218.2 million
Chevrolet, $173.2 million
AT&T Mobile, $172 million
Ford, $139.5 million
Verizon, $139.2 million
Spring-Nextel, $137.5 million
Toyota, $134.8 million
Nissan, $99.8 million
Coors, $89.5 million
DirecTV, $85.4 million
Matt Linland To Enter Oregon Politcal Race
Matt Lindlnd's resume is impressive: a 20-5 career MMA record, former UFC middleweight contender, International Fight League coach, Olympic silver medalist, two-time Pan-American champion.
However, the 37-year-old Northwest-based fighter could add an all-together-different gig to his list of accomplishments: Oregon state represenative.
Lindland has entered the Oregon political race, filing on Tuesday's deadline day, for a State House of Representatives seat, according to a report from the Associated Press.
Interview: Fedor on UFC, Dana White, Sambo, BJ Penn, Barnett, Rickson & More
In the interview with MMAYOU.com Fedor discusses UFC, Dana White, combat sambo, BJ Penn, Josh Barnett, Rickson Gracie and number of other topics.
JON FITCH WANTS TITLE SHOT
Jon Fitch has put together a win streak in the Ultimate Fighting Championship that only one other fighter has ever achieved. Fitch and Royce Gracie are the only two fighters in UFC history to win eight fights in a row and now Fitch wants a title shot.
5oz of Pain Josh Kosheck interview.
Following his recent win over Dustin Hazelett at UFC 82 in Columbus, Ohio, welterweight contender Josh Koscheck officially became a free agent. FiveOuncesOfPain.com (www.FiveOuncesOfPain.com) was recently granted an opportunity to speak with Koscheck but when asked about his current contract status he made it clear that he has every intention of working out a new contract with the UFC.
During the course of the interview, Koscheck also renewed his campaign for a match against former UFC welterweight champion Matt Hughes while also taking the opportunity to respond to recent comments made about him by Diego Sanchez.
Mark Hunt to Return to MMA
Mark Hunt has had an interview with Rogue Magazine. In it he explains why he is taking the K-1 fight with Schilt and where his future is.
Seems the K-1 fight is a once of return to K-1, after that there will be MMA fights. Since K-1 and DREAM are closely related, DREAM will be his likely home. When asked about his first MMA fight, his answer was May 8. There is no DREAM event on that date... But there is one May 11. We have to wait and see what happens. Either way, Mark Hunt is on his way back to MMA!
- CAMP REPORT: TEAM SITYDOTONG
I'd bet my modest bankroll that this is where they have the Boston TUF tryouts that are supposed to take place. It is right in Somerville on the edge of Beantown and this camp has been getting tons of press.
Who's No. 2 at 205?
All too often, being No. 2 in the world just doesn't cut it. Go ahead and ask John Kerry or the New England Patriots, two recent examples that second place is really just the first loser.
In MMA, however, where the No. 1 light heavyweight spot has been defiantly claimed by a howling, chained figure called Rampage, second best will have to do.
MMA debates can rage on for decades -- just ask an old timer: Gracie or Sakuraba? -- and so it only makes sense that with a clear No. 1, the discussion of No. 2 begins. For the fighters, this isn't a discussion of second best (they all think they're the best) as much as it is a discussion of who's in line for the next title shot. With Quinton Jackson the undeniable top 205 pounder in the world, let's take a look at the potential candidates, in no particular order, for No. 2.
Tavares Will Fight Wiman at UFC 85
Thiago Tavares will face Matt Wiman at UFC 85 on June 7 in London, Sherdog.com has learned.
"My manager, Alex Davis, just confirmed this fight," Tavares told Sherdog.com. "I am very happy with the choice of this opponent because he is a tough guy who is coming off three wins in a row, and I think we will make a great fight for the public. I like to face those tougher guys, and I thought this is a great opportunity."
Tavares is in Rio de Janeiro training for the fight at the Minotauro team training center.
‘Spider' Silva Angry with Okami
Rising off the deck, Anderson Silva's invincibility felt imperiled.
With scorecards reflecting Silva's first dropped round since joining the UFC, the Brazilian stalker stood opposite Dan Henderson , as real a test as there is at 185 pounds, taking the advice of trainers with the attitude of someone meandering his way through a stick of gum.
Perhaps it's simple to maintain poise when truth has revealed no one can mess with you. Not right now, at least.
Henderson, some said, was the fighter to derail Silva's impressive run. It didn't happen because, as the UFC champ sees it, he was just better.
M-1 Loans Fighter to Inaugural DREAM Event
With match-ups recently finalized for Saturday's inaugural DREAM event in Saitama, Japan, one participating fighter will be on loan from the fledgling M-1 Global organization. And no, it's not Fedor Emelianenko. Instead, it's the only other announced commodity of M-1 Global: Eddie Alvarez (12-1).
Alvarez, who is making his debut at 155 lbs., will be taking on Chute Boxe's Andre "Dida" Amade (6-2-1) in the first round of a star-studded 16-man lightweight grand prix. He discussed his contractual status and upcoming bout while a guest on Monday's edition of TAGG Radio (www.taggradio.com), a content partner site of MMAjunkie.com (www.mmajunkie.com)
"Monte (Cox, M-1 Global CEO) is my manager, so verbally we agreed I'd fight for M-1 when their shows come," Alvarez said. "And I physically signed with (EliteXC), and they both agreed that I'm first and foremost for M-1, and then I'm with (EliteXC) also when I don't have fights for M-1. But now M-1 would be lending me out to whatever. It's a confusing situation. All I know is this is the opportunity of a lifetime for me, and I really want to, I'm glad that they're letting me do it so I can take full advantage of it."
Pele is ‘Nuts'
Such is the belief of Gill, who gave a quick update on Revolution Fight Team member Jose Landi-Jons (Pictures). The Brazilian suffered an abhorrent lower leg injury two weeks ago at TKO 32 that saw both his tibia and fibula break clean through his skin.
"Pele is nuts, man!" Gill said with an incredulous laugh. "He broke his leg on Thursday, had surgery, came back in the gym on Monday and he was walking no crutches or nothing. So four days later he was running around, talking Brazilian and yelling at everybody -- he's crazy man."
Then Gill said something truly scary about the man who is widely regarded as having some of the hardest leg kicks in MMA: "Before he used to beat the crap out of us, and now he's got metal in his leg like a baseball bat to beat us up with, so I'm not looking forward to that."
Wow! I broke my leg when i was about 13/14 an hobbled around like girl for weeks! Pele is hard core!!!
Here the rest of the If anyone wants it. Its a pretty good read.
HDNet to Air XFL (not DREAM 1) on Saturday
HDNet, a Mark Cuban-owned channel geared toward MMA coverage, will broadcast this weekend's Xtreme Fighting League event, but DREAM's inaugural show will not be carried by the all-high-definition cable station.
HDNet officials today told MMAjunkie.com (www.mmajunkie.com) that Saturday's "DREAM 1" event, which features the opening round of a lightweight grand prix and the DREAM debut of former UFC fighter Mirko "Cro Cop" Filipovic, has not been picked up for broadcast by the station.
Fans were hopeful that HDNet -- which has signed deals to broadcast events for Strikeforce, the International Fight League, Ring of Fire and other top organizations -- would also pick up DREAM's debut show. Instead, "Team Takedown" fighters will be featured as part of Saturday's XFL broadcast, which begins at 10:30 p.m. ET.
Ortiz and others could leave the UFC (Old news, but a very good article and worth checking out.)
The May 24 match between Tito Ortiz and Lyoto Machida at UFC 84 from Las Vegas is among the most important matches of 2008.
Ortiz is a key component of a battle that ends with the last man left standing.
That battle isn’t in a ring or a cage, but a business war for supremacy of the mixed martial arts industry.
Ortiz is the biggest of a host of name fighters whose UFC contracts will be expiring at a time in which a slew of new rival promotions are in desperate need of big-name fighters.
For groups such as Elite XC, which debuts soon on CBS, and Mark Cuban’s HDNet Fights, the key to challenging the UFC’s supremacy in the marketplace is having the right television exposure, the right stars, the right business sense and a degree of long-term planning and patience.
Roger Gracie on the Cusp of Signing With World Victory Road
Despite not participating in the inaugural March 5th event coming up for World Victory Road, it appears that Roger Gracie will be signing a contract to appear in the second WVR event, scheduled for May or June of this year.
This contract will signal Gracie’s return to MMA after a layoff of over 1 year – he made his debut in December of 2006 in Vancouver, Canada for bodogFIGHT, easily defeating veteran MMA artist Ron Waterman by arm bar in Round 1. Since then, Gracie has continued his grappling dominance in 2007, winning the ADCC 2007 superfight against Jon Olav Einmo of Norway, and winning both his weight class and the open class in the Black Belt division of the BJJ World Championships...
I personally love Roger Gracie as his JJ skills are undeniable. i hope he does well in MMA. can't wait to see him at the next WVR.
Thales Leites vs. Nate Marquardt Set for UFC 85
Visa issues forced Thales Leites (12-1 MMA, 3-1 UFC) to cancel a scheduled October 2006 bout with Nate Marquardt (26-7-2 MMA, 5-1 UFC), and then a broken hand forced him out of a second attempt at the fight last month at UFC 81. However, the two UFC middleweights will give the fight a third try at UFC 85 in London
With the UFC's middleweight division short on contenders, the winner of the Leites-Marquardt bout could inch very close to a potential title shot.
After Leites pulled out of the UFC 81 fight, Marquardt instead took on late replacement and veteran fighter Jeremy Horn. Marquardt dominated the fight and earned a second-round victory after securing a guillotine choke. It was the 28-year-old's seventh victory in his past eight fights, with the only loss coming in a title shot with Anderson Silva at UFC 73.
Leites, a 26-year-old Brazilian, made his UFC debut at The Ultimate Fighter 4 Finale and dropped a unanimous decision to middleweight standout Martin Kampmann; it was the first loss of his career. Leites has bounced with a three-fight winning streak, which includes victories over Pete Sell, Floyd Sword and Ryan Jensen.
Chuck Liddell willing to fight for Heavyweight title
First things first: Chuck Liddell wants to remain at 205 lbs. so he can reclaim his light heavyweight title. However, the former champ says he's willing to move up to the heavyweight division to fight interim champ Antonio Rodrigo Nogueira if the UFC makes the request.
He's won once in his last 3 fights, I dont think he needs to be even thinking of moving up just yet.
Boston to Host "The Ultimate Fighter 8" Tryouts on April 10
The seventh season of "The Ultimate Fighter" is still a month away from its debut on Spike TV, but UFC and Spike TV officials are already preparing for an eighth season that debuts later this year.
The first tryouts for "The Ultimate Fighter 8" will take place Thursday, April 10 in Boston at a site to be determined.
However, a source close to the show today told MMAjunkie.com (www.mmajunkie.com) that producers haven't yet decided on a weight class or any other major details for the show.
Cro Cop’s *New* New Opponent; DREAM Rules Announced
Yoshihiro Nakao must have just realized he had a previous engagement or something, because DREAM is now saying that Tatsuya Mizuno will instead be taking on Mirko Filipovic at DREAM’s debut show this Saturday in Japan. And is Mizuno a worthy opponent for Cro Cop? Oh, sure! I mean, after all, we’re talking about a guy with a 4-2 record in Pancrase, who’s been previously stomped by Thiago Silva and UFC washout Assuerio Silva. He should present a stiff challenge to Mirko — still, we’re calling it for Cro Cop via head kick KO, nine seconds into round one. But fortunately, we think this opponent will finally stick, and we hope Mizuno can train hard over the next four days by taking lots of naps. It’ll be an honor just to meet Filipovic’s left foot.
One thing that Mizuno won’t have to worry about is being soccer kicked when he’s down. Nightmare of Battle has a translation of the DREAM rules, which work out like this :
— 10 minute first round, 5 minute second round, 90 seconds between rounds.
— Fights are judged in their entirety and no draws are possible.
— Stomps and soccer kicks to the head of a grounded opponent are not allowed, but knees to the head of a grounded opponent are allowed. If both fighters are on the ground, head kicks are allowed. If there is a 15 kg or more weight difference, no stomps, soccer kicks, or knees to the head of a grounded opponent are allowed.
Due to the sizable difference in talent, Cro Cop will also be blindfolded. And the betting line still has him as a -950 favorite…
No Joke-Silva Wants To Box
It's more than just talk-UFC Middleweight Champion Anderson Silva does want to fight Roy Jones Jr. in a boxing match according to Silva's manager. Whether or not it actually happens is yet to be seen.