Everlast to start MMA equipment line in September
Everlast is best known as a century-old boxing gear and equipment company. However, in recent months, the company has ventured into MMA, signing a deal with Randy Couture's Xtreme Couture gym to be their exclusive apparel and equipment sponsor.
Now, in an interview with Brandweek.com, Everlast President Adam Geisler says the company will be coming out with a retail MMA equipment line this september.
Geisler explains why in the interview:
"Everlast is the exclusive apparel and equipment sponsor of Randy's Xtreme Couture Gyms. In September we will launch Everlast's MMA equipment line at retail. We are doing a photo shoot with him [this week] for a print campaign that will run in men's and sports magazines. Randy has left UFC and Mark Cuban's HDNet Fights is trying to set up a match between him and [MMA world-class heavyweight] Fedor Emelianenko. If they fight on pay-per-view it could generate [incredible] numbers. Our brand is strong with consumers 30 and older. With Randy and MMA, we will attract 16-22-year olds, a demo we have had trouble attracting. So the opportunity to speak to these younger consumers is key for us. It's a major opportunity to grow our business."
Live shows likely next round for NBC, Strikeforce
The programming suits at NBC have a decision to make.
EliteXC's Saturday Night Fights debut on CBS May 31 proved that live mixed martial arts is more than viable on network television. Despite the fact that most MMA fans jeered the show, ripping into everything from the production to the officiating, SNF was the most-watched MMA event in U.S. television history. The broadcast drew a peak audience of more than 6.5 million viewers – and 4.85 million viewers in total – to top the 5.9 million who tuned into the Quinton Jackson-Dan Henderson match at UFC 75.
Those are game-changing numbers that TV executives simply can't ignore, especially when it comes to delivering the male, 18-to-34 audience that advertisers crave. That demographic comprised a sizeable portion of the viewers who tuned into SNF.
NBC already carries MMA, albeit in a time slot far removed from the bright lights of primetime. Strikeforce launched its weekly 30-minute taped series on the Peacock Network April 12. The promotion, which those familiar with the deal say purchased the airtime from the network, hoped the series would be the catalyst that leads to live shows on NBC.
"Periodically, we're in talks (with NBC)," said Strikeforce's Mike Afromowitz. "Of course, we want to be live on the network. That's always been part of our long-term objective. People want to see live events. The show's been a good way to introduce the brand and the product to people, but moving forward, we want to be live. That's the next step."
Not only do the ratings generated on CBS suggest that the next step might be imminent for NBC, programming brass at the network need to look no further than their own ratings to see that MMA draws a crowd. Viewership of "Strikeforce on NBC," which follows "Poker After Dark" every Saturday night/early Sunday morning, has increased nearly 200 percent from its first show to one of its recent airings.
The fifth episode, during the week of May 5, drew an audience of 949,000 viewers. That topped the average ratings for other late-night fare, including "Jimmy Kimmel Live" and "The Late, Late Show with Craig Ferguson."
"The show has exceeded our expectations," said Afromowitz, who oversees selection of fights featured in the production. "We're only several weeks into the series. We got the production together very quickly with minimal promotion. We didn't have a big, big campaign to promote it, but word spread from the first week we were on."
It seems only a matter of time before NBC makes a more significant commitment to MMA programming.
UFC Quick Quote: Michael Bisping is on a mission
“The way I fought (on Saturday) is the way I used to fight in England, destroying guys. I don’t think I am anywhere near the finished product but I think I can go through the majority of the middleweight division. And if I want to take on Anderson Silva I have to get on my game. I have a long hard road ahead but I am willing to make the sacrifices. I will do it. I am on a mission. I would like to be the first UK guy to hold a UFC belt.”
– Michael Bisping tells the that he is gunning for UFC Middleweight Champion Anderson Silva. “The Count” has two fights in eight weeks at 185 pounds and has looked tremendous in both bouts. He most recently defeated Jason Day at UFC 85: “Bedlam” this past weekend at the O2 Arena in London, England, via first round technical knockout.
The Making of a Superstar in Korea
Dong Hyun Kim's impressive May 24 UFC debut was not televised in North America, but in South Korea it was shown live.
And then it was shown again.
And then it was shown again: three times total, with commentary, prior to the resumption of live coverage.
Even before the translator could mangle Kim's responses to Joe Rogan in the postfight interview, YTN, the Korean cable news network, had added "Kim Dong Hyun wins by TKO in first UFC contest" to the news ticker at the bottom of the screen, amid updates on American beef imports and the earthquake in China. KTX trains also added Kim's picture to the queue of rural photographs cycling on the aisle monitors.
Virtually unknown to all but hardcore fight fans, suddenly it seemed as if Kim was on every screen in Korea.
Vera wants UFC rematch, Werdum says no
Filipino American mixed martial artist Brandon "The Truth" Vera immediately called for a rematch after losing in a first-round battle against Fabricio Werdum of Brazil in their Ultimate Fighting Championship match at London's O2 Arena over the weekend.
"[I'm willing to wait] eight weeks, 10 weeks," Vera said, referring to the regular training period a UFC fighter undergoes before slugging it out in "The Octagon."
Werdum, however, declined Vera's challenge, saying he wants to fight for the UFC championship belt next. The Brazilian said that if and when he snares the crown, he would consider a rematch with Vera following Saturday's "UFC 85: Bedlam."
Dana White talks about a Penn/GSP fight this New Years Eve!
LONDON - A super-fight between Canadian Georges St. Pierre and B.J. Penn could take place later this year, UFC president Dana White said Friday.
Penn (14-4-1) raised the issue of a GSP rematch after defeating Sean Sherk to retain his lightweight (155-pound) title last month at UFC 84. St. Pierre (16-2) is currently the welterweight champion at 170 pounds.
The two met back as welterweights at UFC 58 in March 2006. Penn won the first round, cutting the Canadian, but St. Pierre rallied to win a split decision in the mixed martial arts contest.
White said at UFC 84 that there was one more fight at 155 for Penn, against the winner of the UFC 87 bout in August between lightweight contenders Roger Huerta and Kenny Florian. Penn did not seem enthused by that prospect, however.
On Friday, White said he would still like Penn to take that bout. But he seemed OK with the Hawaiian fighter skipping it and going straight to GSP.
"We'll see how this whole thing shapes out. The kid did what I asked him to do. And I don't disagree with him and GSP being a great fight and I think that he could compete at 170 and stay there."
Time for Hughes to call it a career
LONDON – After Georges St. Pierre thrashed him about like he was a beginner and then submitted him at UFC 79, Matt Hughes admitted that thoughts of retirement had crossed his mind.
At the post-fight news conference in Las Vegas that night, Hughes vowed that he would retire before he’d become anyone’s highlight reel.
But on Saturday, in the main event of UFC 85 at the O2 Arena, Hughes became someone’s highlight reel yet again.
This time, Hughes became a notch on the belt of Thiago Alves, who knocked Hughes out with a perfect left knee in the second round.
As good as the up-and-coming Alves looked – and he looked plenty good – it was difficult not to wonder whether he’d have been nearly as successful a few years earlier.
Time, and the changing face of mixed martial arts, has clearly caught up to Hughes. He’s had two reigns as UFC’s welterweight champion, has won nine title fights and had an amazing run of 19 wins in 20 fights, which included victories over luminaries such as B.J. Penn, St. Pierre and Royce Gracie.
He’s been a classy representative of the sport, which made watching him get thrashed about like a sparring partner Saturday all the more difficult to take. He clearly wants a fight with his bitter rival, Matt Serra, a fight UFC president Dana White said he’d make if Hughes wants it.
And while there was a time when most mixed martial arts experts thought Hughes would steamroll Serra, that time is long past. Hughes has now lost three of his last four and has been dominated in each of the losses.
Though the bad blood between the two, and Serra’s ability to chatter, would help sell the fight, it would be another of the WWE-type promotions that the sport is better off without. The UFC appeared to leave that behind when it was done with the Ken Shamrock-Tito Ortiz trilogy, and it has no need to go back to such events. The athletes are too good and the sport has evolved too much for it to rely on “feuds” to sell tickets.
And given that there has to be considered at least a decent possibility that Serra could win the fight, White needs to consider the fact that he wouldn’t be doing Hughes any favors by letting him get into the cage and get beaten up again. Certainly, he doesn’t need to be in with young, strong and athletic men like St. Pierre and Alves any more.
Hughes was asked how he felt seeing such superb athletes like St. Pierre and Alves develop into stars and he didn’t mince any words.
“I don’t like it,” Hughes said, drawing chuckles from the crowd. “Ask me again and I’ll say it a thousand times. I don’t like it.”
Five years ago, he would have been drooling for such competition and he would have overpowered it on most nights.
But while the 34-year-old Hughes said he felt good even as he walked to the cage, he lacks the quick, explosive shot that he had as a younger man. Hughes went for a shot early, but Alves easily saw it coming and stuffed it.
Hughes was handled by Alves much like Ortiz was handled by Lyoto Machida two weeks earlier at UFC 84. At an impromptu question-and-answer session with a handful of reporters after Friday’s weigh-in, White was talking about how Ortiz didn’t land a punch or a kick and didn’t get a takedown against Machida.
Hughes wasn’t much better against Alves. And that bout was essentially played out the way the St. Pierre fight was in December.
For his part, Alves is moving close to a shot at the welterweight title, though he has to prove he can make the 170-pound weight limit.
He needed a diuretic to help him in a 2006 fight, which cost him an eight-month suspension imposed by the Nevada Athletic Commission. He barely made weight for his November win over Chris Lytle, needing to strip naked to hit 171. Alves said he sprained his right ankle about 10 days ago, which prevented him from working out for three days. That, Alves said, resulted in him weighing four pounds over the 170-pound limit at Friday’s weigh-in.
An engaging sort who once had a job as a dance escort for women in South Florida, Alves said all the right things at the post-fight news conference. He said he has long been a fan of mixed martial arts and especially enjoyed watching Hughes.
“This means everything to me,” he said of a win over Hughes. “I remember watching Matt Hughes slamming people through the floor. I’m really, really happy.”
The problem that White must wrestle with now is that pretty much everyone beats him. And while the fighter almost always believes he has one more bout left – and Hughes desperately wants to tear into Serra to settle their long-standing differences – there comes a time when the fighter needs to be protected from himself.
That time has come for Hughes, and White needs to forget the money a potential Hughes-Serra bout may generate and do what is best for the man.
That means telling him no more fights.
In the ring, Hughes said he still wanted the Serra fight, but he wouldn’t flatly demand it at the post-fight news conference.
“Any questions about my future, I think those are best directed toward Dana,” Hughes said. “Ask him.”
White said he would “absolutely” make that fight. But to say that ignores what unfolded in front of him not only on Saturday, but on Dec. 29 as well as Nov. 18, 2006.
There’s no reason for Hughes to press forward. He’s a surefire Hall of Famer and, most importantly, he still has his health and his faculties.
He needs to walk away and let the great young fighters in the business try to equal his records.
The time has come for Matt Hughes to retire.
No rush: MMAmania.com exclusive sit down with Robert Drysdale
Marcelo Garcia, Demian Maia and Ronaldo “Jacare” Souza are among a handful of insanely talented and decorated Brazilian jiu-jitsu specialists who have recently made the transition to mixed martial arts.
Their skills are off the charts — “top of the food chain” as Joe Rogan would say — and it is clear that these grapplers are on a totally different level when their fights go to the ground.
It’s a reality that has not been lost on Robert Drysdale — perhaps the most dangerous jiu-jitsu player on the planet today. And he was born in the United States.
For close to 10 years now, Drysdale has been tearing up the world of Brazilian jiu-jitsu, winning medals and finishing some of the best in the business in countless international tournaments. Now the world champion looks to take on a new challenge … mixed martial arts.
Earlier this year, Drysdale left his gym in Brazil to join Xtreme Couture in Las Vegas, Nevada. Drysdale is familiar with the Las Vegas area and felt he needed a change of pace. In Drysdale’s case, moving to “Sin City” made perfect sense.
“My family’s from Vegas. I felt like I had enough of Brazil. I felt like I’ve done everything I wanted to do in jiu-jitsu and it was time to move on,” Drysdale said. “Just training in Brazil, I was just distracted, you can get distracted very easy over there.”
Shonie Carter has signed with Strikeforce.
"Mr. International" Shonie Carter, one of MMA’s most active and outspoken fighters, recently signed a deal with Strikeforce.
While the terms of his contract have not been released, Carter’s first fight under the San Jose based organization has been announced. He will take on 5-1 Brazilian Jiu-Jitsu artist, Luke Stewart, on June 27 in a welterweight bout.
Luis Cane: A New Heel for the UFC
If Luis Cane manages to beat Jason Lambert at UFC 85, the fans will have a new villain to boo and hiss at. Here's Cane talking to Sherdog about his DQ loss to James Irvin:
Sherdog.com: Your first performance was at UFC 79 and you had a controversial outcome. You were disqualified against James Irvin for striking his face with your knees when he was on the ground. You've got angry with him, saying he was pretending to be injured to stop the fight. Tell us a little about this whole situation.
Thiago Alves: A Pattern of Problems Making Weight
Today's failure to make weight for his fight against Matt Hughes isn't the first time Thiago Alves has battled the scales. Back in early 2007 Alves was suspended for using diuretics to help him make weight for his fight against Tony DeSouza:
PS. Witth what Dana was saying about he pissed with Alves he is, i think if he loses he might be gone from the UFC. Thoughts ?
Report: Anderson Silva mulls offer to fight at light heavyweight
“He [Dana White] promised an announcement that will blow people’s minds on Thursday. Don’t necessarily read anything into this as being the announcement, but I do know that they have talked with Anderson Silva about being on the card and fighting at light heavy and he wasn’t opposed to it, but there was nothing agreed to as of last week.”
It’s hard to believe that the “mind-blowing” announcement” that UFC President Dana White recently teased that would be “an indicator of where this business is going over the next five years” would be a blockbuster showdown between UFC Middleweight Champion Anderson Silva and former 205-pound kingpin Chuck Liddell at UFC 88 in September. Nonetheless, the thought of Liddell and Silva going toe-to-toe is downright crazy
Wandy's next fight still up in the air
The rumors he's fighting Thiago Silva or Machida seem to be false.
Wanderlei Silva reinvigorated his fan base and appears to be catching the imagination of legions of new fans with stellar performances in each of his first two fights inside of the octagon. One, an instant classic; a back and forth battle with former light heavyweight champion Chuck Liddell, and the other, a brutal first round knockout of the last man to beat Liddell, Kieth Jardine.
Internet bloggers and popular forums have been quick to muse about Silva's next opponent and it wasn't long before "confirmation" was coming from everywhere. One fan went as far as creating a fake Wanderlei Silva myspace account and sent a bulletin stating that Silva would be fighting either Thiago Silva or Lyoto Machida. Other bloggers have "confirmed" that Silva will face Jardine's teammate and close friend, Rashad Evans. Still another source insisted that Matt Hamill was Silva's next opponent, though Fightline.com spoke directly with Hamill's representatives who flatly denied that a fight with Silva is on the table.
If any of this is true, it's certainly news to Silva and his camp who relayed the following to our friends over at Tatame:
“If they have mouth, they can talk. Nobody from UFC call us to talk about the next fight. Wanderlei is on vocations at Hawaii, I talked with him on the fone and there is nothing right for the next bout”, guaranteed Alejarra, denying the information.
So, for now, don't believe the hype. According to Silva himself it's likely that his next fight will be a rematch with Chuck Liddell or Quinton "Rampage" Jackson.
June 27 ShoXC event postponed
A June 27 ShoXC event that MMAjunkie.com first reported in May has been postponed.
The outdoor event had been scheduled for the Sycuan Casino and Resort near San Diego and was expected to feature the promotional debut of highly touted Judoka Hector Lombard.
However, according to our friends at fiveouncesofpain.com, EliteXC officials had difficulty securing the venue, but they are looking to reschedule the event for a later date.
Nevermind, been posted.
"Rodrigo Minotauro's team on TUF just got two top-notch reinforcements to battle Frank Mir's team. Minota (as he's also known in Brazil) will be aided by a UFC Champion, Anderson Silva, and Lyoto Machida, who walked right through Tito Ortiz on UFC 84, in his athletes' trainning sessions. "I want to appologize to Leal Combat, but I've got a contract with the UFC, and won't be able to attend to their event", said Anderson Silva, who's already with Lyoto at the house where they film the tv show, to help Minotauro get one more victory in his carreer
Found this on another site and wow.... who's going to want to be on Mir's team, language barrier or not.