Torres, Escudero Sign on With Bud Light for Latino Outreach
MMAPayout.com has mentioned previously the efforts to better reach the Latino demos. The UFC is not alone, though, in these efforts, as key sponsors of the UFC are looking for synergies with the UFC”s outreach efforts to better serve Latinos. One of these sponsors is Anheuser-Busch. Bud Light has consistently sought out a better grasp of Latino market share and they have recently boasted of their sponsorship efforts with UFC fighters in their overall spending in the Latino sports segment:
Anheuser-Busch currently sponsors the Mexican National Soccer Team, Chivas de Guadalajara, WEC Bantamweight Champion Miguel Angel Torres and UFC Lightweight Efrain Escudero. ….. The company has the No. 1 and No. 2 beer brands in the Latino market — Bud Light and Budweiser. To learn more about these efforts, please visit http://www.Latinobud.com.
While Torres has been mentioned in regards to Bud Light before, this is the first mention I have heard of Escudero in connection with a Bud Light deal. Efrain’s win in the TUF Finals gave him a high profile that Anheuser felt they could capitalize on to reach the Latino demographic. Torres and Escudero are proof that if you are young, Latino and have archived a level of accomplishment in the MMA, the world will be your oyster marketing-wise.
Rashad Evans To Create The First Signature Fighter Clothing Collection
Silver Star Casting and “Suga” Rashad Evans are both undefeated, on the rise, and serious contenders. With the union of two industry forces, Silver Star and Evans are creating a full collection of premium tops and accessories inspired by the the line’s signature high-octane look, and Evans’ status as an undefeated MMA champion.
Evans, who holds the Light Heavyweight champion title, is best known for defeating MMA star, Chuck Liddell, and Ultimate Fighter 3 winner Michael Bisping. Most recently, Evans defeated Forrest Griffin, the winner of the first season of “The Ultimate Fighter” reality TV show, and retained his title of Light Heavyweight champion.
Rapidly becoming the clothing choice for MMA fighters and fans, Silver Star Casting Company’s series of premium signature fighter shirts will be expanded to include the first full signature fighter collection, in collaboration with “Suga” Rashad Evans.
By working with Rashad, we’ve brought a champion from the fight world into the apparel industry to bring a whole new vision and feel to the marketplace” says Silver Star owner, Luke Burrett. “Rashad has Silver Star’s full support and together we’re introducing a product line fight fans can wear with pride.”
The “Suga” Rashad Evans signature collection will include the Silver Star’s signature graphics, premium cuts, and envelope-pushing details. The collection will hit stores in May 2009.
Evans Expects Machida at UFC 98
Despite every assurance made during Saturday night’s UFC 96 pay-per-view broadcast, UFC light heavyweight champ Rashad Evans doesn’t believe Quinton “Rampage” Jackson will be standing across the Octagon to face him at UFC 98 on May 23.
Rampage tells Joe Rogan stop being a hater about his boxing
Quinton Jackson has made the transformation from one-dimensional power wrestler dude back in his Japan days to a well-rounded fighter who can now strike and box at a high level. But there are some like UFC color analyst Joe Rogan who think he's fallen in love with the straight boxing. Cage Writer and Ariel Helwani sat down with Jackson in Columbus during our postfight show right after UFC 96 and told him about Rogan's criticism:
"You telling me that Joe Rogan is criticizing me telling me that I'm just boxing, who cares, it's MMA. I can do whatever I want to do," said a heated Jackson. "It's my fight, right? It's my fight style. I can come out doing kung-fu if I wanted to."
Jackson said Rogan isn't objective when judging a fight because his background is in groundwork.
DeFranco’s ultimate survival tale (TUF9 cast member)
A few weeks after a snafu with the NCAA Clearinghouse had cost him a half-athletic, half-academic scholarship to Wagner University, as well as an internship at then-New York mayor Rudolph Giuliani’s office, Santino DeFranco found himself in a mixed martial arts gym in Arizona.
DeFranco was a wrestler and knew next-to-nothing about MMA. He showed up just to learn to grapple a bit and to stay in shape in anticipation of walking onto Arizona State’s powerful wrestling team.
UFC newcomer Yoshihiro Akiyama Vs Alan Belcher at UFC 100
UFC newcomer Yoshihiro Akiyama (12-1 MMA, 0-0 UFC), a highly regarded middleweight who signed with the UFC in February, could make his octagon debut against UFC veteran Alan Belcher (14-5 MMA, 5-3 UFC) at UFC 100.
A source close to the negotiations told MMAjunkie.com (www.mmajunkie.com) the proposed fight hasn't been signed and "isn't set in stone," but bout agreements could be distributed and finalized soon.
Dana: Referees "Need To Be Confident"
Dana White, the Ultimate Fighting Championship president, waged war on the octagon as the fight progressed. Inside the cage, Matt Brown was dismantling Pete Sell in a main card welterweight fight at UFC 96 on Saturday in Columbus, Ohio. As blows progressed, Sell continued to fall, rise, backpedal and take punishment. After about a minute of the one-sided match, Brown paused at a stumbling Sell and turned slightly, looking for the referee. It was clear that Brown, in an act of mercy, was asking for the fight to be stopped. It wasn't. Brown continued advancing. After 1 minute and 27 seconds, the referee did thankfully call it off, giving Brown his third win in four UFC fights. The referee, Ives Lavigne, was one of two who made questionable calls during UFC 96 that drew White's ire in the post-event press conference and underlined the ongoing issue of in-cage management during these crowd-pleasing but sometimes-dangerous bouts. But despite these calls-and the promise of more to come on TUF 9-Dana says refs still need to be confident in their work and decision-making, even if it means boos.
Tito Ortiz: I'm Fighting In August
Although he wouldn't reveal too many details, Tito Ortiz said over the weekend he will be back in action in August. Rumors have this fight being at the next Affliction event, with Renato Sobral the most likely opponent.
UFC 96 Notebook: 10 Seconds Cost Jardine
The words -- though he may have suspected the news they brought -- cut Keith Jardine to the bone.
In wake of his hard-fought unanimous decision defeat to former light heavyweight champion Quinton “Rampage” Jackson in the UFC 96 main event on Saturday at the Nationwide Arena in Columbus, Ohio, Jardine was stung by a revelation from one of the cage-side judges. The knockdown he suffered in the closing seconds of the fight may have cost him a victory.
BAM! Matt Hamill reacts to knockout of Mark Munoz at UFC 96
I had to step back and think about what I was doing. I needed to get my kick — I had been doing a couple of kicks. Finally, I saw that Mark was bringing his hands down and I’m waiting for the right spot and the right time. Then BAM!”
Former contestant on The Ultimate Fighter (TUF), Matt Hamill, channels Emeril Lagasse when discussing the show-stealing (and surprising) knockout of Mark Munoz via head kick at UFC 96: “Jackson vs. Jardine” last night from the Nationwide Arena in Columbus, Ohio.
Not So Fast: Rampage-Rashad NOT YET Official For 98
Although word going around last night was that Quinton Jackson vs. Rashad Evans is set for UFC 98, it is, in fact, not. Jackson needs a couple days and also to make sure he'll be 100% for the late-May fight, but if he isn't Dana White has a backup plan: Ryoto (Lyoto) Machida.