Posted 9/24/10 8:39:00PM
UFC president Dana White recently said in a keynote speech at a new media expo that The Ultimate Fighter Brazil is drawing NFL-type numbers.
Posted 6/26/07 10:37:00PM
“As far as the fights, when we do a live fight on free TV (in Brazil) 65 million people watch,” said the UFC president. “We’ve been on TV down there for a couple years and we’re pulling 65 million viewers, pretty strong.”
If this is true, holy cow!