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UFC Prime Time Episode 3 Ratings   [View Full Version]
grappler0000 » Posted 3/24/07 5:29:00PM

MMAPayout.com has learned that the third episode of UFC Primetime (10-10:30P) delivered a 0.6 household rating — a .64 among Men 18-49, a .44 among People 18-49, a .60 among Men 18-34 and had an average audience of 662,000 viewers.

The overall average for the three week run for UFC Prime Time was 789,000 viewers.

The three week run for Prime Time has to be judged a success. The usual one week lead in to a PPV often seems a bit abrupt, and wanting at times. The multi-week format gives a sustained, staggered build that should pay off at the PPV box office. This isn’t a concept that the UFC and Spike should drag out for every PPV but hopefully the format will return to periodically to hype their bigger cards

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Wolfenstein » Posted 12/13/07 3:31:00AM

I wonder if Countdown shows are really worth the money. In total they spent over 2 million to make the show, and when all is said and done they got about two million viewers. That's about a $1 a viewer.

grappler0000 » Posted 3/24/07 5:29:00PM


Posted by Wolfenstein

I wonder if Countdown shows are really worth the money. In total they spent over 2 million to make the show, and when all is said and done they got about two million viewers. That's about a $1 a viewer.



Similar to The Ultimate Fighter, the money isn't in the actual show, but with how many people it attracts to the product. Although it's difficult to measure how many people will watch the PPV on Saturday as a result of the show, the past (namely TUF) has indicated that it's profitable in the long run to spend the money up front.

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wapttn » Posted 6/27/07 11:03:00PM


Posted by Wolfenstein

I wonder if Countdown shows are really worth the money. In total they spent over 2 million to make the show, and when all is said and done they got about two million viewers. That's about a $1 a viewer.



didnt we have an article that posted the cost of the show at 1.3 million?

burialchamber » Posted 11/13/08 1:16:00PM


Posted by Wolfenstein

I wonder if Countdown shows are really worth the money. In total they spent over 2 million to make the show, and when all is said and done they got about two million viewers. That's about a $1 a viewer.



Not necessarily- it could be mostly the same people who watched all 3 weeks. In that case there might only be around 1 million different viewers.

Wolfenstein » Posted 12/13/07 3:31:00AM

I was pretty sure i was like 2.1 million, but I could be wrong. I don't know, outside of a few business classes in college I have very little marketing knowledge, so I'll bow down to anyone else who knows the numbers game. It just seems like very little return, and I would bet most of the 700,000 are hardcore MMA fans for the most part. The UFC probably has countless studies that say otherwise though so, I'm probably just not seeing the bigger picture.

HumanTarget » Posted 4/16/08 7:47:00PM

Its not just people who watch PrimeTime. The people who watch it tell everyone and their friends and so on. Its a chain so everyone knows its one of the biggest fights coming up and you should buy the next UFC. All business.

cmill21 » Posted 5/27/07 4:09:00PM

I dunno I thought the show was boring. I would rather watch 3 episodes of their fight highlights then 3 episodes of interviews saying the same thing lol.

breakdown5 » Posted 1/15/07 7:35:00PM

I have been pumping this event up to several people at work and have convinced a few to watch these Primetime shows, which convinced them to buy the PPV. This will be the first PPV that any of them have purchased, based on the hype of this fight alone (I have to admit that I may have repeatedly said the phrase "best fight ever" quite a few times).



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