Turn to any form of sports media during the past week and it's likely you've seen Chuck Liddell.
Magazines and newspapers? Check.
Liddell's rematch against Quinton "Rampage" Jackson has become, arguably, the most hyped mixed martial arts match of all time, considering the amount of national media coverage the sport has received recently. With that, Liddell not only has become the face of the organization for which he fights, the Ultimate Fighting Championship, but the sport of mixed martial arts as a whole.