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Dana White Says UFC May Move Away From PPV

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sparky

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Since its inception nearly 20 years ago, the UFC has been primarily a Pay Per View based company. While live gates, merchandising, and ratings matter, the PPV model has always been the staple of UFC programming. Over time, we've seen a gradual shift away from this model - first with The Ultimate Fighter, then the Spike TV fight nights and Live on Versus shows. In recent months, there's been more of a shift away, with major PPV-quality shows on Fox, and an increase in content on FX and Fuel.

Now, hot on the heels of the UFC taking The Ultimate Fighter to its new live format on FX, Dana White has made an intersting statement on the future of this PPV model. White told MMA Weekly:

"I do believe there will be a day when there probably isn't pay-per-view."

White went on to explain that he, like many media analysts, sees the future of television and cable changing drastically in coming years and anticipates the UFC being on the front edge of that change. And one of those changes could very likely be the death of the UFC on PPV.


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Post #1   3/12/12 11:46:21AM   

Bubbles

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I dont think they will deviate completely from PPV unless the TV deal will pay more than what the PPV revenue brings in

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Post #2   3/12/12 12:16:45PM   

Sir_Karl

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.....as soon as the UFC can figure out how to generate an extra 400 million dollars a year to cover what they make on the PPVs. Don't hold your breath...it may be a while.

Post #3   3/12/12 12:23:19PM   

DrivenDavies15

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It's hard to see them moving away from ppv completely, if they lowered the prices to maybe $25 or something i'm sure a lot of casual fans would order more ppvs.

Post #4   3/12/12 3:15:56PM   

postman

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I can see they lowering the number of PPV they do a year with more cards going on the Fox Family of channels. But to just walk away all together seems like a streatch.

Post #5   3/12/12 3:44:48PM   

NaturalBornKiller92

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Well it seems the shift has already begun as the televised fights have far outnumbered the PPV fights so far this year.

Post #6   3/12/12 3:50:13PM   

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If the UFC can make more money putting all of their shows on UFC, FX and Fuel than their current business model, you better believe they will. There is certainly precedent for it. MLB, NFL, NHL, NBA are all far more lucrative than the UFC, and they don't have PPV in their business models. TV deals and advertising dollars are the key.

Post #7   3/12/12 4:17:46PM   

LuckyCharms

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Posted by pmoney

If the UFC can make more money putting all of their shows on UFC, FX and Fuel than their current business model, you better believe they will. There is certainly precedent for it. MLB, NFL, NHL, NBA are all far more lucrative than the UFC, and they don't have PPV in their business models. TV deals and advertising dollars are the key.



Post #8   3/12/12 5:57:01PM   

prozacnation1978

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Won't happen.

Ufc needs to stack the pay per views and decrease the tv events to generate more ppv buys

Post #9   3/12/12 6:52:37PM   

postman

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Props to luck charms I tried to kill that bug in his avatar

Post #10   3/12/12 9:57:22PM   

Boo_Radley21

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I havent payed for a UFC since grade 10 so I could care less

EDIT: First one I payed for was Hughes vs Horn, last was Randy vs Gonzaga...or Forrest vs Rampage cant remember which came first

Last edited 3/13/12 3:16AM server time by Boo_Radley21
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Post #11   3/13/12 3:15:14AM   

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Post #12   3/13/12 4:16:29AM   

LuckyCharms

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Posted by postman

Props to luck charms I tried to kill that bug in his avatar



If only more people were honest like you. It's killing me to know how many people I trick lol

Post #13   3/13/12 7:02:22PM