Ultimate Fighting Championship president Dana White told anyone who would listen that the breakout year the promotion had in 2006 was only the beginning for the resurgent mixed martial arts franchise.
"To me the records were just a starting point," recalls John Paul Jones, "The most important thing was always the stage show. So many great nights. At our worst we were still better than most. At our best we could just wipe the floor with the lot of them. It was just a very good live band."