It didn't take Jake Shields long to notice that there were more eyes on him in the UFC than anywhere else he'd previously fought. What was usually a slow trickle of interview requests turned into a flood, so much so that he developed a special bond with his calendar.
Nothing, however, could prepare him for the amount of attention he'd receive in vying for a UFC title. It only took one recent glance at his media schedule to figure that out.
"They have me getting up at seven in the morning doing interviews, which is four in the morning my time," Shields said today during a teleconference in support of UFC 129. "It seems kind of ridiculous to me."