MMA Payout had the opportunity to talk to Safe Auto Insurance about its recent move to become an official sponsor for the UFC. Safe Auto Insurance is the only insurance company that is a sponsor of the UFC.
As MMA Payout reported last year (here and here), Safe Auto Insurance began sponsoring fighters in late 2010 and discussed with the UFC about the possibility of becoming an official UFC sponsor. Elie Deshe, Vice President of Emerging Media for Safe Auto Insurance stated that it paid a fee to the UFC to become an official sponsor but the partnership with the UFC is worth it.
The official sponsorship deal began January 1st at UFC 125 and covers all of 2011. Safe Auto will appear on mats and pole pads on eight of the upcoming UFC cards. Most of the appearances would be on UFC Fight Nights although Safe Auto’s presence would be at UFC 127...