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Why Didn't UFC 120 Air Live On Spike? Broadcast Format To Blame

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DCRage

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With this past weekend's UFC 120 event in London airing live in just about every corner of the globe, U.S. fans were forced to dodge spoilers prior to Spike TV's tape-delayed broadcast of the overseas event. Spoilers, though, were plentiful online (and on ESPN's news ticker) in the hours prior to the broadcast. So why didn't Spike TV just air the show live? The nature of overseas shows just wouldn't work for Spike TV's traditional, commercially supported broadcast format. Behind the scenes, overseas UFC events are treated like any other live pay-per-view broadcast. That means the time between fights can vary wildly, and assuring that all the needed commercials are included is nearly impossible. (This isn't a problem with UFC Fight Night and The Ultimate Fighter Finale events since Spike TV can dictate the pacing of fights.) So why not just scratch the commercials? Simply, Spike TV couldn't afford it. The UFC's longtime cable partner pays a fee for the right to air a UFC event, and then officials recoup the expenses by selling the commercial time. And many advertisers are needed to stay out of the red since the price for a single entity to sponsor the entire show is beyond the spending limit of most companies.

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Post #1   10/18/10 4:09:58PM   

DCRage

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Good explanation, but considering other cable channels can air non-sports programs commercial free via sponsor help from time to time, it's theoretically possible. Likely very difficult to pull off, yes, but certainly possible.

Post #2   10/18/10 4:12:12PM   

prozacnation1978

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I think it sucks when there is a 3 hour block of time and half of it is nothing
But commercials, they should air it live and tape delay later that night
A lot of fans are off sat. Hell I would love it. Dvr that **** then zoom past the commercials. Would save over a hour of my life.

Post #3   10/18/10 7:38:42PM