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Bellator and Everlast announcing equipment, merchandising and sponsorship deal

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Bellator Fighting Championships and sports-equipment giant Everlast today announced an exclusive partnership.

As part of the deal, Everlast becomes the organization's exclusive equipment provider – for fight gloves, cages and training equipment – while producing a co-branded line of consumer offerings.

Bellator kicks off its second season next month on FOX Sports Net.

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Post #1   3/17/10 4:35:22PM