Liddell, St.Pierre, Evans Among Six Initial Figures Round 5 UFC Series

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Its landmark marketing partnership freshly in place, Round 5 is pleased to announce the members of the first series of collectible figurines under the UFC brand, a group of six accomplished fighters, as announced today by Barron Lau, Round 5 CEO and co-founder and Damon Lau, president and co-founder. Figurines for stars Chuck “The Iceman” Liddell, George “Rush” St. Pierre, “Suga” Rashad
Evans, Kenny “KenFlo” Florian, Clay “The Carpenter” Guida and Lyoto “The Dragon” Machida are scheduled to be available at retail and at www.Round5MMA.com early next year.

The six collectibles will be presented in a new UFC-themed packaging that includes action photos of each respective fighter’s memorable moments as well as a short biography.

“These six athletes provide a strong, varied base for our first UFC series,” said Damon Lau. “There are established champions like Chuck Liddell and George St. Pierre, popular up-and comers like Rashad Evans and Kenny Florian and guys like Clay Guida and Lyoto Machida who have loyal, growing followings.”

“We think fans will really connect to these collectibles through their detail and the enhanced packaging,” said Barron Lau. “We want them to feel that by owning a Round 5 figurine, they, in a sense, own a piece of that fighter.”

The issuance of UFC Series 1 signals the discontinuation of the previous Round 5 Series. The remaining inventory from the 17 figurines issued in the previous four Series under that brand will continue to be available while supplies last. Limited editions and other special versions of the UFC Series 1 athletes are also in the planning stages.

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Post #1 9/29/09 1:45:46PM