Event No. 100 is right around the corner for the UFC. It's a long way from the days of struggling to sell 4,000 tickets. The UFC is a lock from a live gate standpoint, events regularly draw between 12,000-16,000 around the country, yet the promotion has to be incredibly proactive to court coverage similar to the NFL, NBA, MLB and even NASCAR in those local markets. That irks UFC owners Lorenzo and Frank Fertitta along with president Dana White. Newspapers for the most part still turn the their noses up at mixed martial arts. That included the UFC's hometown newspaper, the Las Vegas Review-Journal, until recently when the paper named Adam Hill, the first full-time MMA newspaper beat reporter in the U.S. But that doesn't mean the Fertittas and White are curtailing the fight in Sin City. The UFC sort of lashes out at the local media for the lack of attention in a Sunday story in the LVRJ.
"I'm like the superhero coming in with the anti-bullsh*t." - Nick Diaz