Adrenaline MMA promoter Monte Cox says in the fight business, things can go either way.
Things like your choice of fights, venue, and production budget. It can take very little to change a proposed MMA show. Just like the fights, the margin for error is slim – especially when you’re in a foreign territory.
“Anytime you go somewhere for the first time, you’re always going to encounter resistance,” said Cox. “You have hometown promoters that don’t want you there; you don’t really know who the local fighters are that draw; you don’t know where to go to get the best sponsors. And you’re not always treated fairly because you’re the out of town guy.”
"I'm like the superhero coming in with the anti-bullsh*t." - Nick Diaz