Pick'em Leagues: THE BIG SHOW CASUAL BEST OF THE REST Single Event PvP: FANTASY POOLS Betting Leagues: THE BIG SHOW BEST OF THE REST

UFC Prime Time Episode 3 Ratings

Print  
Posted By Message

grappler0000

MODular Approach

grappler0000 Avatar
27
 
 
 


 
 
Posts:10,218
Career:3,018-1,645
Joined:Mar 2007
Camp: The Ringers
Chips:
2,507
MMAPayout.com has learned that the third episode of UFC Primetime (10-10:30P) delivered a 0.6 household rating — a .64 among Men 18-49, a .44 among People 18-49, a .60 among Men 18-34 and had an average audience of 662,000 viewers.

The overall average for the three week run for UFC Prime Time was 789,000 viewers.

The three week run for Prime Time has to be judged a success. The usual one week lead in to a PPV often seems a bit abrupt, and wanting at times. The multi-week format gives a sustained, staggered build that should pay off at the PPV box office. This isn’t a concept that the UFC and Spike should drag out for every PPV but hopefully the format will return to periodically to hype their bigger cards

Link

_______________________________________

Post #1   1/29/09 9:33:10PM   

Wolfenstein

Heavyweight Champ

Wolfenstein Avatar
4



 
 
 


 
 
Posts:3,216
Career:1,304-730
Joined:Dec 2007
Chips:
790
I wonder if Countdown shows are really worth the money. In total they spent over 2 million to make the show, and when all is said and done they got about two million viewers. That's about a $1 a viewer.

Post #2   1/29/09 9:37:58PM   

grappler0000

MODular Approach

grappler0000 Avatar
27
 
 
 


 
 
Posts:10,218
Career:3,018-1,645
Joined:Mar 2007
Camp: The Ringers
Chips:
2,507

Posted by Wolfenstein

I wonder if Countdown shows are really worth the money. In total they spent over 2 million to make the show, and when all is said and done they got about two million viewers. That's about a $1 a viewer.



Similar to The Ultimate Fighter, the money isn't in the actual show, but with how many people it attracts to the product. Although it's difficult to measure how many people will watch the PPV on Saturday as a result of the show, the past (namely TUF) has indicated that it's profitable in the long run to spend the money up front.

_______________________________________

Post #3   1/29/09 9:44:16PM   

wapttn

MMeh?

wapttn Avatar
 
 
 


 
 
Posts:548
Career:254-148
Joined:Jun 2007
Chips:
204

Posted by Wolfenstein

I wonder if Countdown shows are really worth the money. In total they spent over 2 million to make the show, and when all is said and done they got about two million viewers. That's about a $1 a viewer.



didnt we have an article that posted the cost of the show at 1.3 million?

Post #4   1/29/09 9:50:27PM   

burialchamber

Standup Guy

burialchamber Avatar
1
 
 
 


 
 
Posts:302
Career:287-139
Joined:Nov 2008
Chips:
46

Posted by Wolfenstein

I wonder if Countdown shows are really worth the money. In total they spent over 2 million to make the show, and when all is said and done they got about two million viewers. That's about a $1 a viewer.



Not necessarily- it could be mostly the same people who watched all 3 weeks. In that case there might only be around 1 million different viewers.

Last edited 1/29/09 10:09PM server time by burialchamber
Edit note/reason: messed up the quote the first time
2 total post edits

Post #5   1/29/09 10:07:59PM   

Wolfenstein

Heavyweight Champ

Wolfenstein Avatar
4



 
 
 


 
 
Posts:3,216
Career:1,304-730
Joined:Dec 2007
Chips:
790
I was pretty sure i was like 2.1 million, but I could be wrong. I don't know, outside of a few business classes in college I have very little marketing knowledge, so I'll bow down to anyone else who knows the numbers game. It just seems like very little return, and I would bet most of the 700,000 are hardcore MMA fans for the most part. The UFC probably has countless studies that say otherwise though so, I'm probably just not seeing the bigger picture.

Last edited 1/29/09 10:23PM server time by Wolfenstein
Edit note/reason: n/a

Post #6   1/29/09 10:23:14PM   

HumanTarget

MMA Regular

HumanTarget Avatar
1
 
 
 


 
 
Posts:181
Career:561-331
Joined:Apr 2008
Chips:
22
Its not just people who watch PrimeTime. The people who watch it tell everyone and their friends and so on. Its a chain so everyone knows its one of the biggest fights coming up and you should buy the next UFC. All business.

Post #7   1/29/09 11:20:23PM   

cmill21

Heavyweight Champ

cmill21 Avatar
2

 
 
 


 
 
Posts:6,489
Career:444-230
Joined:May 2007
Chips:
742
I dunno I thought the show was boring. I would rather watch 3 episodes of their fight highlights then 3 episodes of interviews saying the same thing lol.

Post #8   1/29/09 11:31:31PM   

breakdown5

MMA Sensei

breakdown5 Avatar
7
 
 
 
 


 
 
Posts:1,199
Career:877-464
Joined:Jan 2007
Chips:
157
I have been pumping this event up to several people at work and have convinced a few to watch these Primetime shows, which convinced them to buy the PPV. This will be the first PPV that any of them have purchased, based on the hype of this fight alone (I have to admit that I may have repeatedly said the phrase "best fight ever" quite a few times).

Post #9   1/29/09 11:41:29PM