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Mainstream Appeal of MMA Becomes Apparent At CES

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MMAcca

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The long hard road that leads to the mainstream acceptance of mixed martial arts has seemingly been becoming much easier of late, whether it be a Microsoft commercial featuring Rashad Evans or video game’s featuring Randy Couture and Gina Carrano, the sport is fast becoming acceptable where before it was once dismissed as just another extreme sport fad. While the use of MMA personalities to promote products and services is not as common as it is for other professional athletes, its acceptance has grown almost in lock step with the popularity of the sport itself, nowhere was this more apparent then 2009’s installment of the Consumer Electronics Trade show in Las Vegas this past weekend.





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Post #1   1/16/09 8:56:03AM