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Proposed UFC ad campaign to feature the impact of MMA on popular sports

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juanez13

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pretty cool stuff, so here it is->










I was fortunate to help create the first ad campaign for the UFC. Now for those of you who live under a rock or refuse to watch TV, the UFC (Ultimate Fighting Championship) is extreme mixed martial arts. The sport has grown so large that it now eclipses all major sports. This campaign helmed by Publicis, aims to tell everyone just that. We shot for two days and nights to create these images, we had an awesome makeup artist and stylist and a group of great guys who stood for what seemed like hours while we poured over the details. This was a great shoot and thanks to all who brought this together. You can find the whole campaign in the new work section of the site.


LINK

Post #1   11/19/08 5:21:30PM   

cmill21

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The UFC has eclipsed the NHL in Canada and the NFL in the US?

Post #2   11/19/08 5:30:57PM   

juanez13

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they should've done one with boxing

Post #3   11/19/08 5:33:27PM   

grappler0000

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Posted by cmill21

The UFC has eclipsed the NHL in Canada and the NFL in the US?



I'm fairly certain this is targeted to the US, so I'm not sure that the NHL in Canada is relevant. I would say that the NFL is the only major pro sport left to conquer...but the picture could very well represent college football.

Edit: I wouldn't put too much stock in the quote, since it's obvious that they are more involved on an artistic level than as a fan.

Last edited 11/19/08 5:55PM server time by grappler0000
Edit note/reason: n/a

_______________________________________

Post #4   11/19/08 5:53:32PM   

dinex

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Wow those are beyond terrible. Is there really still a need to compare ufc or mma to other sports to try to give it credibility at this point? Just screams inferiority complex to me.

Post #5   11/19/08 8:19:56PM   

higdon10

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I dont understand why this was created. Not a good image for the sport in my opinion.

Post #6   11/19/08 8:56:53PM   

jocka

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What a poor campain what were they thinking???

Post #7   11/19/08 9:32:09PM   

cmill21

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I kinda hope they don't release this...it's a little weird.

Post #8   11/19/08 9:33:50PM   

ohiostate1016

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I'm a huge UFC fan, but if they were really better than all of the other sports, then they wouldn't need to say it. This is one of the worst ad campaigns that I've ever seen.

Post #9   11/20/08 12:41:39PM   

State_Champ

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Posted by dinex

Wow those are beyond terrible. Is there really still a need to compare ufc or mma to other sports to try to give it credibility at this point? Just screams inferiority complex to me.



I would assume this comparison is being made to other sports in order to show places like NY and Ontario that MMA would be a worthy investment.

The UFC is really pushing to expand.

Go Dana!!!

Post #10   11/20/08 1:23:48PM   

haggiswashere

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Its not real advertising

Post #11   11/21/08 4:03:18AM   

State_Champ

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I thought it seemed a little over-the-top.
Haha. Still, fooled me though.

Post #12   11/23/08 12:04:30AM   

RampageOwnedYou

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a little over the top?
Thats an understatement!!

Post #13   11/23/08 12:57:50AM   

TimW001

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Posted by haggiswashere

Its not real advertising



Yea the UFC nix'd this. It's not even up on the site anymore.

Post #14   11/23/08 2:58:20AM   

casey64

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Getting ready to say I hope they dont release those.

Post #15   11/23/08 8:51:00AM