Pay Andrei Arlovski $500,000 Lose 100,000 Viewers |
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MMAcca
Heavyweight Champ
Career record: 176-94
Season: 46-24 (#607)
Location: North East of England
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Dave Meltzer reports on the TV ratings for EliteXC Heat and its not bad:
Based on the fast nationals ratings, the show did a 2.65 rating and 4.31 million viewers from 9-11 p.m. (which aired live everywhere except the West Coast). That doesn’t factor in the 11-11:20 p.m. segment featuring the 14-second Kimbo Slice loss to Seth Petruzelli, which based on metered market data was the most watched part of the show and should slightly increase the final average.
“It was a great number as far as I was concerned,” said CBS senior vice president of program operations Kelly Kahl. “The people saying it’s the end of Elite XC and the end of Elite XC on broadcast television are misinformed.”
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Based on the data available, the Carano vs. Kelly Kobold fight was the hit of the night, adding 950,000 viewers from the previous segment. That makes Carano two-for-two as the top ratings mover. Carano’s fight with Kaitlin Young on May 31 added 1,020,000 viewers.
But there was one glaring exception, Affliction star Andrei Arlvoski:
The disappointment of the night was Andrei Arlovski. The former UFC heavyweight cham
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Post #1 10/7/08 4:29:58PM
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Amigop
Learning to Sprawl
Career record: 14-12
Season: 14-12 (#6651)
Location: Arizona
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The only 2 fights i aactually wacthed on that card was the arlovski fight, hoping for an explosive KO, and the kimbo fight, i wanted to see kimbo lose. to real MMA fans arlovski is a big name, he just wasnt marketed right. You cant blame the loss of ratings on him.
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Post #2 10/7/08 4:44:21PM
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emfleek
Heavyweight Champ
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Career record: 127-62
Season: 53-17 (#30)
Location: Fort Wayne, IN
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1) Arlovski vs Nelson was actually a great fight from a competitive perspective. Nelson was meta-ranked at #16 in the world last month. Aside from #4 Josh Barnett, he was far and away the toughest opponent for #3 Arlovski that Affliction could have booked. However the fact that a Bloody Elbow reader thinks Nelson was "a little bit of a joke" means that the casual fan DEFINITELY didn't recognize how serious a challenge Nelson is for any heavyweight.
It's probably because the casual fan took one look at Arlovski and one look at Nelson and figured Arlovski would smash the fat guy.
Then again...I can't say I'd go out of my way to watch a fight involving Roy Nelson, either.
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Post #3 10/7/08 4:45:36PM
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Bloodhound
MMA Regular
Career record: 55-45
Season: 36-34 (#3470)
Location: Las Vegas by way of Brooklyn
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they marketed Arlovski terribly, he wasnt even on the Elite XC: Heat poster and with all the Fedor adds you think they could of thrown some publicity to Arlovski? hes a top 10 HW easily, market him that way
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Post #4 10/7/08 4:55:53PM
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PaleHorse
Standup Guy
Career record: 138-102
Season: 42-28 (#1220)
Location: Sacramento
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Posted by Bloodhound
they marketed Arlovski terribly, he wasnt even on the Elite XC: Heat poster and with all the Fedor adds you think they could of thrown some publicity to Arlovski? hes a top 10 HW easily, market him that way
Arlovski was added a week before the show. Did you notice Kimbo saying Florida is No Country For Old Men and Kimbo is way older than Seth Petrezelli who is also from Florida? Did you notice Seth Petrezelli knock Kimbo the **** out? Not was done right by EliteXC that night, they killed their most marketable guy with a dude who most people consider to be a B level fighter. Only thing that went right was that Gina Carano looked good throughout everything.
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Post #5 10/7/08 5:02:11PM
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PaleHorse
Standup Guy
Career record: 138-102
Season: 42-28 (#1220)
Location: Sacramento
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Posted by emfleek
1) Arlovski vs Nelson was actually a great fight from a competitive perspective. Nelson was meta-ranked at #16 in the world last month. Aside from #4 Josh Barnett, he was far and away the toughest opponent for #3 Arlovski that Affliction could have booked. However the fact that a Bloody Elbow reader thinks Nelson was "a little bit of a joke" means that the casual fan DEFINITELY didn't recognize how serious a challenge Nelson is for any heavyweight.
It's probably because the casual fan took one look at Arlovski and one look at Nelson and figured Arlovski would smash the fat guy.
Then again...I can't say I'd go out of my way to watch a fight involving Roy Nelson, either.
You should watch Roy Nelsons fights then.
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Post #6 10/7/08 5:03:04PM
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Obey The Stank-Nasty
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Career record: 144-84
Season: 43-26 (#1754)
Location: Los Angeles, CA
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Firstly i would like to say how weird it is that most are overlooking the fact that Nelson had AA in a dangerous spot while he had side control attempting to secure the Kimura. If not for the referee the fight might have gone quite differently. AA is most definitely in an upper echelon of fighters than Nelson at this point and time but Nelson could have gotten a sub from that potion and the ref had no right to stand them up. But i digress....
I know Arlovski vs Josh Barnett would have cost much more (almost double probably) but I can't help but feel like it would've been a fight that would've added viewers, not lost them.
I can't disagree more. If anyone was tuning in, they were tuned in regardless if AA was fighting Josh Barnett or Roy Nelson. The ratings were what they were, you can't do anything about people not being interested to begin with.
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Rest In Peace Evan Tanner...
Props To Grappler0000 for making the Stank-A-Tar
Bas "El Guapo" Rutten: "Godspeed and Party On"
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Post #7 10/7/08 5:03:07PM
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MaxOne
MMA Regular
Career record: 121-92
Season: 24-29 (#4780)
Location: San Diego
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Posted by bullettdodger
Firstly i would like to say how weird it is that most are overlooking the fact that Nelson had AA in a dangerous spot while he had side control attempting to secure the Kimura. If not for the referee the fight might have gone quite differently. AA is most definitely in an upper echelon of fighters than Nelson at this point and time but Nelson could have gotten a sub from that potion and the ref had no right to stand them up. But i digress....
I know Arlovski vs Josh Barnett would have cost much more (almost double probably) but I can't help but feel like it would've been a fight that would've added viewers, not lost them.
I can't disagree more. If anyone was tuning in, they were tuned in regardless if AA was fighting Josh Barnett or Roy Nelson. The ratings were what they were, you can't do anything about people not being interested to begin with.
I was so confused why they stood them up. I really wish they would have let them continue on the ground. Arlovski was potentially in trouble. Nelson's ground & pound is nuts and he's solid with subs too. It wasn't like he was laying on him....he was working it until they were stood up.
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Post #8 10/7/08 5:17:22PM
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gartface
MMA Sensei
Career record: 147-96
Season: 51-19 (#178)
Location: Flo-town, SC
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Posted by bullettdodger
Firstly i would like to say how weird it is that most are overlooking the fact that Nelson had AA in a dangerous spot while he had side control attempting to secure the Kimura. If not for the referee the fight might have gone quite differently. AA is most definitely in an upper echelon of fighters than Nelson at this point and time but Nelson could have gotten a sub from that potion and the ref had no right to stand them up. But i digress....
I know Arlovski vs Josh Barnett would have cost much more (almost double probably) but I can't help but feel like it would've been a fight that would've added viewers, not lost them.
I can't disagree more. If anyone was tuning in, they were tuned in regardless if AA was fighting Josh Barnett or Roy Nelson. The ratings were what they were, you can't do anything about people not being interested to begin with.
I'd prop you but I have to spread the love.
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Post #9 10/7/08 5:44:59PM
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Laying down the beats
Career record: 192-150
Season: 37-33 (#1810)
Location: Canada
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Reading into the ratings is a dangerous thing because it also depends on what other shows were on at the same time. For an event that spans 2-3 hours worth of programming, you can't really compare fights within that show.
I am sure there are a lot of people out there that might have wanted to finish watching baseball (playoffs) or their favorite prime time show, before tuning into the EXC fights and their choice had nothing to do with the specific fighters fighting.
Some of the other comments made in the article are a little asinine IMO. Like the one that said if one tuned out after the Carano fight, they are not fans of the sport. Hey, you can be a fan of the sport and not want to watch certain fights. I sure as hell am not interested in watching women's MMA and would easily sit through a re-run of Seinfeld instead. Mind you I don't understand why anyone would want to miss an AA fight, but again, that's why I said not to read into the ratings too much.
Last edited 10/7/08 5:56PM by Rush
Edit note/reason: n/a
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Post #10 10/7/08 5:55:07PM
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Branwest
Standup Guy
Career record: 111-50
Season: 30-16 (#4585)
Location: on top of Rachelle
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I completely disagree. I like to watch any fights I can.......Even if the fighters aren't great, it still can result in a great fight.....Whether it's the UFC or the ShoXC series, I watch all that I can......Also, I'm surprised they stood AA and Nelson up when Roy had side control.....That suprised me, although Roy could've been a little more active, but the ref didn't wait long to stand them up. I think he reacted from the crowds boos and decided to stand them up. I watched all the fights and enjoyed them all. It's just odd that the best fighter of the night, AA, would have the weakest ratings. And I love women's mma, especially Gina. I'd watch her even if she was horrible. Women get emotional and mad and they try and kill one another, it's great.
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Post #11 10/7/08 6:24:01PM
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Aether
MMA Sensei
Career record: 120-82
Season: 38-23 (#2266)
Location: Canada
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there are so many different reasons for ratings to potentially drop and raise at any given point in a show. It's silly to chalk it up to roy nelson being fat. Alternate programming, time of day, and the previous fight are all potential reasons for people to have tuned out before the arlovski fight. Maybe they didn't enjoy female MMA and decided to watch something else until the main event came on. Maybe a large group of people tuned in just to see kimbo and after watching briefly at the start and realizing the fight wouldn't happen for another hour switched to a different program. There's a large number of reasons people will change the channel, I don't see how they can just make the assumption that it was the quality of the fight.
Also, it's stupid of the writer to say that this was a bad deal for anyone involved IMO. EliteXC gets a fight that they don't have to pay for, and affliction pays a fighter on their roster to essentially increase his marketability and lure potential fans for their next card as well as a lot of advertising space. This is a win-win situation regardless of if the ratings dipped at that point in the show.
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Post #12 10/7/08 6:24:10PM
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billycarnage
Standup Guy
Career record: 144-88
Season: 42-28 (#796)
Location: Arizona
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Posted by PaleHorse
Did you notice Kimbo saying Florida is No Country For Old Men and Kimbo is way older than Seth Petrezelli who is also from Florida?
The Kimbo hype was all prerecorded and directed toward Ken Shamrock. That was a definate curve ball but they made due. I doubt new viewers even noticed.
I can't believe they didn't whip up some sort of Background on Arlovski that guy sells himself. He looks mean he is built like a super hero and they at the very least could have showed more highlights of him pummeling Rothwell. Hopefully they'll get it together now that Kimbo isn't soaking up all their attention.
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Post #13 10/7/08 7:25:02PM
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Bloodhound
MMA Regular
Career record: 55-45
Season: 36-34 (#3470)
Location: Las Vegas by way of Brooklyn
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ok enough about standing them up, was it a bad choice by the referee YES, but AA wasn't going to get submitted, Arlovski escaped i believe 2 submission attempts of Nelson, but Arlovski has good submission defense and is very skilled in Sambo so lets not assume Arlovski was gonna get submitted
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Post #14 10/7/08 7:39:10PM
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tdietel01
MMA Regular
Career record: 60-33
Season: 19-9 (#5755)
Location: Findlay Ohio
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Posted by Bloodhound
ok enough about standing them up, was it a bad choice by the referee YES, but AA wasn't going to get submitted, Arlovski escaped i believe 2 submission attempts of Nelson, but Arlovski has good submission defense and is very skilled in Sambo so lets not assume Arlovski was gonna get submitted
 and lets not shit on arlovski for it getting stood up prematurely. EliteXC is all about action, not about "Boring ground fights". you can tell when the fight fans are all new to the sport cause all they do is boo when the fight hits the ground. they dont enjoy the beauty of watching someone work for and get a good sub!
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Post #15 10/7/08 7:52:40PM
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