MMAPayout.com recently did a segment on Inside MMA on the PPV battles between UFC, HBO, and WWE. Multichannel News recently elaborated on this battle for supremacy, with HBO and WWE execs commenting on the situation. At least for the press, both HBO and WWE execs tend to play down the impact that the UFC is having on their business.
HBO Pay-Per-View senior vice president Mark Taffet tends to feel a rising tide is lifting all boats:
“The landscape continues to look bright,” he said, adding that HBO’s pay-per-view boxing set records in 2006 and 2007 with 2008 proceeding apace, while the traditional network’s live events are also faring well. (Boxing tends to draw an older demographic than MMA.)
“There is room for everyone,” said Taffet. “It’s good for pay-per-view — mixed martial arts has just added more consumers to the television set.”