Pick'em Leagues: THE BIG SHOW CASUAL BEST OF THE REST Single Event PvP: FANTASY POOLS Betting Leagues: THE BIG SHOW BEST OF THE REST
  MMA Playground 4.0 is live!     Returning members: check out the patch notes     New members: visit our getting started guide, read the FAQ's and start playing!

Expanding the Base: UFC, Affliction Trying to Broaden MMA’s Demographic

Print  
Posted By Message

MMAcca

Heavyweight Champ

MMAcca Avatar
4



 
 
 


 
 
Posts:8,113
Career:1,763-1,032
Joined:Apr 2007
Camp: Dark Horse
Chips:
798
In this election year, “the base” is an often repeated phrase. In politics, a candidate’s core supporters form his base. The challenge faced by Senators McCain and Obama in the race for the Presidency is to maintain the support of their base while expanding their appeal to a broader constituency, namely the independents who will decide the election.

The “politics” of MMA are no different. MMA has found a solid base of its own in the form of the 18-34 male demographic that comprises the vast majority of the sport’s current niche following. That demographic has been the foundation of MMA’s growth over the last three years, but for the industry to continue to grow the sport’s appeal must expand further into the mainstream of American culture. The UFC and Affliction are both aggressively courting the crossover audience necessary to broaden the sport’s reach beyond 18-34 males, but the companies have identified decidedly different target audiences for expansion.













LINK

Post #1   9/22/08 1:15:20PM