In recent days we’ve seen a flurry of MMA business activity that has forced everyone within the community to re-evaluate the health of the industry. Individuals like Dana White will be the first to tell you that MMA is going to be more popular than soccer or the Superbowl, worldwide, by 2016. Yet, others are far less optimistic and hailing 2008 as the beginning of the end of MMA. However, the truth of the matter is that neither side is accurate in their assessment of the industry.
Looking beyond the exaggerations and severe panic attacks, the truth can be found somewhere in between both extreme points of view.
Where does the market for MMA really stand?
If the UFC’s 2008 results are any indication, the market for MMA is quite healthy.
The latest S&P credit rating reports for the UFC’s parent company, Zuffa, indicate that PPV buy rates are largely flat, yet revenue is growing due to the increased number of PPVs in a year and also an increase in the prices of those PPVs.