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Bud Merger And The Possible UFC Effects

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MMAcca

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After an extended negotiation process it looks like Euro brewing giant InBev will gobble up Anheuser Busch. Amy Robinson at MMAOpinion speculates at the possible impact the move may have as it relates to Bud Light's sponsorship deal with the UFC:

The greatest concern for the UFC, as stated by many financial experts is how exactly InBev will be able to cover the $70 a share stock price, which is a huge increase from the $52 a share that Budweiser had been stuck at for a year. The general understanding is that massive cuts will have to be made by Inbev to cover the high cost. Budweiser’s massive arsenal of sports sponsorships would almost certainly be one of the first expendable areas to be on the chopping block, which would be a huge blow to the UFC.


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Post #1   7/15/08 1:11:25PM   

DaBeatdown

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Belgian's just keep screwing us!

Post #2   7/15/08 4:10:18PM