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Anderson Silva: The Re-Launch

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MMAcca

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One of the key business goals of the upcoming Fight Night show, besides lowering Affliction PPV sales, is a relaunch of Anderson Silva. While their certainly haven't been any qualms about Anderson's work inside the octagon, there has been a less than stellar performance at the box office. Anderson has been an under-performer when you compare his PPV buy rates against those of the average UFC show, with Silva generally drawing in the 325k range as opposed to the normal show taking in anywhere from 400 to 425k. The UFC looks to be taking a two pronged approach in boosting Anderson's appeal to their core audience.



Interesting read i thought........LINK

Post #1   7/15/08 1:09:13PM