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New York Times On UFC's International Expansion

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MMAcca

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Ross Schneiderman has a piece detailing the UFC's international expansion efforts in today's New York Times. The piece does a good job of succinctly explaining the company's international expansion strategy and the challenges it faces in introducing MMA to a new audience. Most of the ground covered is familiar to devoted followers of the industry, but the piece was well researched with interviews of Dana White, Dave Meltzer, and myself, as well as Tim Leidecker and Oliver Copp for a prospective on the ground in Europe.



LINK

Post #1   7/9/08 1:25:30PM