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The Case Against Counter Programming

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MMAcca

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What do you get when you mix one part Anderson Silva, one part free TV, and one part revenge?

A huge mistake on July 19th.

Originally rumored to be headlined by Wanderlei Silva or Brandon Vera or Wanderlei Silva AND Brandon Vera, Zuffa has thrown together a card featuring the 205 lb. debut of pound-for-pound king Anderson Silva. The card will also showcase Brandon Vera, a lightweight bout between Hermes Franca and Frank Edgar, and a heavyweight fight with prospects Jake O'Brien and Cain Velasquez.

The questions is, "Why?"




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Post #1   6/20/08 1:23:58AM   

ThePlague

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A very interesting article, and I agree with most of what they're saying from a business perspective (although I don't understand why it would lose money). From a fan's perspective though, this is going to be a great show and a blast to watch. It may be risky and ill-conceived, but I'm going to be on the edge of my seat for the Silva fight. He wanted a bigger challenge than what he was getting at MW and he might pay the price for his hubris, you never know.

Post #2   6/20/08 4:39:02AM   

scoozna

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I think they make a good point - that it wasn't going to sell that much anyway.

I don't know that it does much harm, though, to put more free fights on tv, albeit mediocre ones.

Zuffa just wants to run them into the ground - steal any attention away that they can. Fedor wouldn't sign, Sylvia and AA still carry some of their fame with them.

Bottom line, if you're gonna compete with the UFC, it will have to be based on good matchups.

_______________________________________
“I don’t know what kind of technique was used there, but there was a lot of kicking and punching.” Jim Brown

Post #3   6/20/08 9:46:09AM