From an interview with Joseph Cavallaro, the promoter of the local Massachusetts show "World Championship Fighting":
Sherdog.com: Who is putting down money to come see your shows?
Cavallaro: It's funny because we need the hardcore mixed martial arts fans. We need that. We have to have a base of guys that read Sherdog, guys that go to all the fights. That's great. We definitely need to have them. I love them. I'm one of those guys; I fall into that category. But we need to get outside of that also and capture the people that may know who Chuck Liddell (Pictures) is and may see Rampage on TV, but they haven't actually been to a fight before.