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Affliction VP Atencio Debunks Rumors

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Porch28

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After months of hush-hush negotiations and a rumor mill working overtime, clothing company Affliction has stepped out of the shadows to announce its entry into fight promotion.

In an appearance on “Inside MMA” last week, Affliction vice president Tom Atencio announced a card to be held July 19 at the Honda Center in Anaheim, Calif., featuring a laundry list of top fighters including the ever-elusive Fedor Emelianenko.

Several published reports have put Emelianenko’s asking price at between $1.5 and $2 million. On top of that, a report on Sports Illustrated’s online magazine put total value of fighter’s purses north of $6 million.

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Last edited 5/14/08 9:03PM server time by porch28
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Post #1   5/14/08 9:02:15PM   

cmill21

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I'm just curious if Golden boy has a hand in this at all. Thats alot of money and if a boxing promoter gets ahold of a card like that everyone in the US will think it's the be all and end all if they're just casual fans....we hardcore fans know how good it is

Post #2   5/14/08 9:28:11PM   

juanez13

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Posted by cmill21

I'm just curious if Golden boy has a hand in this at all. Thats alot of money and if a boxing promoter gets ahold of a card like that everyone in the US will think it's the be all and end all if they're just casual fans....we hardcore fans know how good it is



Golden backed out, they said they jsut werent sure about MMA right now, but said they would get into MMA in the years to come when the sport is more solidified, and right now they want to stick to boxing.

Anyways, these is a great Card, but its gonna be a huge failure for affliction, they have a bunch of Great Talent with No name, all of whom are getting Paid very well (fedor 1.5 Mil, sylvia 800k, etc...) none of these guys are capable of carrying a card, and most people that will watch are Hardcore fans(which overall equal to very few), and thats gonna hurt them alot.

Post #3   5/14/08 9:45:35PM   

roadking95th

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I saw Tom Atencio on Inside MMA. What he said really interested me and got me thinking.

He talked about having a band play during the event. He also talked of Affliction being more than a clothing company. He said they were a entertainment company.

Could they be holding large MMA events 3 or 4 times a year as mere promotions for their brand? Take a loss, treat it as advertisement and such.

With the way most org's are now, they could line up some great talents for one fight deals and always have these great cards. They didn't sign anyone exclusively, did they? I know Rothwell and Sylvia are signed to Adrenaline.

They also have Ozzy and Korn signed. I think when they want to reaccess in 9 months, to determine if they want to still be "carnival barkers" (that be key), they weren't kidding.

Kind of like the bowl games. The Nokia Sugar Bowl. However, instead of them buying sponsorship from another organization, they are ones organizing it all.

Post #4   5/14/08 11:20:00PM   

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Posted by roadking95th

I saw Tom Atencio on Inside MMA. What he said really interested me and got me thinking.

He talked about having a band play during the event. He also talked of Affliction being more than a clothing company. He said they were a entertainment company.

Could they be holding large MMA events 3 or 4 times a year as mere promotions for their brand? Take a loss, treat it as advertisement and such.

With the way most org's are now, they could line up some great talents for one fight deals and always have these great cards. They didn't sign anyone exclusively, did they? I know Rothwell and Sylvia are signed to Adrenaline.

They also have Ozzy and Korn signed. I think when they want to reaccess in 9 months, to determine if they want to still be "carnival barkers" (that be key), they weren't kidding.

Kind of like the bowl games. The Nokia Sugar Bowl. However, instead of them buying sponsorship from another organization, they are ones organizing it all.



Interesting theory. A recent example of this is Microsoft's X-box. They used Xbox to build overall brand awareness while operating at a massive loss. To the tune of several billion. Only recently has the Xbox division of Microsoft turned a profit.

If Affliction is doing this it will really make the world of MMA an exciting place.

Post #5   5/15/08 12:41:35AM   

MMAcca

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Somebody else must be involved.

Where is the money coming from ?



Surely just a clothing company can't afford a $6 million plus purse

Post #6   5/15/08 12:44:51AM   

cmill21

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Posted by juanez13


Posted by cmill21

I'm just curious if Golden boy has a hand in this at all. Thats alot of money and if a boxing promoter gets ahold of a card like that everyone in the US will think it's the be all and end all if they're just casual fans....we hardcore fans know how good it is



Golden backed out, they said they jsut werent sure about MMA right now, but said they would get into MMA in the years to come when the sport is more solidified, and right now they want to stick to boxing.

Anyways, these is a great Card, but its gonna be a huge failure for affliction, they have a bunch of Great Talent with No name, all of whom are getting Paid very well (fedor 1.5 Mil, sylvia 800k, etc...) none of these guys are capable of carrying a card, and most people that will watch are Hardcore fans(which overall equal to very few), and thats gonna hurt them alot.



Anyone know about a ppv deal in Japan? Or any sort of TV deal there. My first thought when they said it would be in a ring was that they could be planning to show it in Japan and they don't like the cage. Then if it is it will be a huge success, Fedor is capable of carrying a card there even if he's fighting a child lol.

Post #7   5/15/08 1:13:07AM   

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At 6 mil for the fighters, I am going to be surprised if they make it through the night let alone to a second card.

Post #8   5/15/08 10:48:22AM   

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Fedor is gonna beat Timmays ass

Post #9   5/15/08 1:14:12PM