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Randy Couture Signs Exclusive Sponsorship With Everlast

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grappler0000

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The following is provided courtesy of a press release from Everlast:

Everlast Worldwide Inc., manufacturer, marketer and licensor of sporting goods, apparel, footwear, and other active lifestyle products under the Everlast brand name is proud to announce that they have partnered with Randy “The Natural” Couture with a long term exclusive contract. Couture a six-time UFC Champion and the most celebrated name in the sport was inducted into the UFC Hall of Fame and was the first fighter to hold titles in both the Heavyweight and Light-Heavyweight divisions.

This long-term partnership marks the commitment of Everlast to become the premiere brand in the fastest growing sport of Mixed Martial Arts. The partnership with Couture allows him to exclusively wear Everlast fight shorts, fight gloves, training equipment and training apparel. In addition, Everlast will be the exclusive equipment and apparel sponsor of Xtreme Couture Gyms, in all locations. Together, Everlast and Couture will collaborate on a co-branded line of MMA equipment that will set the standard for equipment and apparel in MMA. Additionally, the partnership will work on developing grassroots programs to teach the youth, and create fitness clinics and retail concept shops.

Link

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Post #1   4/10/08 12:33:43PM   

Darnok

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So he can bitch and complain about the exclusive contract with the UFC but signs one with the guys who make his underwear. Funny.

Be careful Everlast, Randy doesn't put much stock in contracts.

Post #2   4/10/08 12:37:01PM   

Mayo

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This is a smart move by Everlast which will make them dominate not only MMA equipment, but also MMA apparel. If Everlast executes this plan properly, they will be the premier brand of MMA "supplies". Teaming up with Couture is a great way to change the brand image of Everlast in the mind of the MMA fan/athlete.

Post #3   4/10/08 1:12:54PM   

skatenate

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hopefully now, we'll see some decent MMA gear in the shops over here in Aus.

Post #4   4/10/08 5:37:33PM   

DCRage

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Interesting move, I've always associated Everlast with boxing first and foremost.

Post #5   4/10/08 5:52:19PM   

Waverunner

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LOL seriously tho good for him letting this impossible task with beating Fedor go

Post #6   4/10/08 6:19:26PM   

Kracker_Jap

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Bad move for Everlast if Randy never fights again, because he is tied up in court

Post #7   4/10/08 6:42:58PM   

hails

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Wow!!!

Why would you sign a contract with a guy that is going to have only one more fight???

I hope this is only a short term contract!!!

What a lame move!

Post #8   4/11/08 4:52:27AM