Pick'em Leagues: THE BIG SHOW CASUAL BEST OF THE REST Single Event PvP: FANTASY POOLS Betting Leagues: THE BIG SHOW BEST OF THE REST

‘Bevanda Magica': Xyience Bankruptcy Filings Reveal Deep Ties to Zuffa

Print  
Posted By Message

madmarck

MMA Sensei

madmarck Avatar
2

 
 
 


 
 
Posts:2,910
Career:802-575
Joined:Jan 2007
Camp: Canadian Fight Club
Chips:
138
Xyience has been a ubiquitous presence during the UFC breakout that began in 2005. Whether in the center of the Octagon, on fighter's trunks, in television commercials or on cans during post-fight interviews, the supplement maker was everywhere the UFC went.
Link

Post #1   1/30/08 1:07:05PM   

silverbullet

Shrimpin' ain't easy

 
 
 


 
 
Posts:727
Career:144-82
Joined:May 2007
Chips:
113
I heard that it's extreme science

Post #2   1/30/08 1:41:13PM   

bullettdodger

BANNED

bullettdodger Avatar
1
 
 
 


 
 
Posts:1,414
Career:332-207
Joined:Aug 2007
Chips:
233
Pay those damn fighters, i'd be knockin down doors, if someone owed me 36K!

Post #3   1/30/08 2:15:34PM   

Manfred

MMA Sensei

Manfred Avatar
3


 
 
 


 
 
Posts:1,836
Career:596-351
Joined:Feb 2007
Chips:
440

In fact, documents reveal that Xyience's third largest shareholder is closely tied to Zuffa and the UFC.

According to a shareholder list filed in court, 5,166,667 shares (7.9 percent of shares outstanding, which constitutes 10.1 percent of voting shares) of Xyience stock are issued to "Bevanda Magica (UFC)." An Italian phrase that translates to "magic drink," Bevanda Magica is listed at 2960 W. Sahara Avenue Suite 200 in Las Vegas. Zuffa's corporate headquarters, along with several subsidiaries, is variously listed in filings with the Nevada secretary of state's office as 2960 West Sahara Avenue Suite 200 or Suite 100.

Requests for comment from Zuffa LLC went unanswered.

Also named on the shareholder list are Zuffa Chief Financial Officer John Mulkey, who holds 50,000 shares of Xyience, and resident agent John Hertig, who holds 25,000.




Xyience's single largest creditor is Zyen, a company controlled by Fertitta Enterprises that is listed at the same address as Bevanda Magica (UFC), according to filings with the Nevada secretary of state's office.


Something smells funny. Why did Zuffa (or it's shells) own so much of Xyience? I know that they partially paid for sponsorship with stocks instead of cash, but why would so many shares be under another Zuffa-linked name instead of just Zuffa? And yet abother Zuffa company was a creditor? WTF? Sounds like a shell game to me.

Last edited 1/30/08 3:06PM server time by manfred
Edit note/reason: n/a
2 total post edits

Post #4   1/30/08 3:03:17PM   

RMFG_187

Banned

RMFG_187 Avatar
1
 
 
 


 
 
Posts:1,751
Career:349-223
Joined:Jun 2007
Chips:
124
i fight promotion to own shares in a product that 80% (im guessing) of fighters in that promotion use. In Sherk's steroid case, it was said to be in his supplements which was a Xyience product SENT TO HIM

somethings up.

Post #5   1/31/08 3:28:20AM   

Svartorm

Hammer of the Gods

Svartorm Avatar
9
 
 
 
 


 
 
Posts:4,210
Career:2,077-1,253
Joined:Jan 2007
Chips:
865
Xyience learned a lesson that instructors have known for the last three or four years. 99% of UFC fans don't train MMA. Marketing a product only useful to someone who trains is kind of pointless. At least MMA fans drink Mickeys.

_______________________________________
All brave men with hearts of war, ride the path of mighty Thor.

DREAM 1 - 2nd in Pts
Cage Rage 23 - 6th in Pts
Secondary League Season 3 - 12th in Pts
Secondary League Season 7 - 16th in Wagers
Primary League Season 7 - 26th in Wagers
Secondary League Season 6 - 30th in Pts
Secondary League Season 1 - 31st in Pts
Primary League Season 6 - 39th in Wagers
Secondary League Season 7 - 41st in Pts

Post #6   1/31/08 4:14:40AM   

eataface

Learning to Sprawl

eataface Avatar
 
 
 


 
 
Posts:19
Career:304-167
Joined:Jan 2007
Camp: Ultimate Fighter Top Team
Chips:
1
And even that stuff tastes like absolute crap

Post #7   1/31/08 7:37:27PM