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grappler0000

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Does Sean Gregory know something Dana White doesn't?

In a July profile of the rapid ascension of mixed martial arts to the top of pop culture, the Time magazine journalist pegged the Ultimate Fighting Championship's worth at north of $1 billion.

It's little wonder. Live events routinely break revenue and attendance records. Twelve UFC pay-per-view events in 2007 could -- assuming an average buy rate of 500,000 and a 50-percent stake after the cable companies take their cut -- be counted on for more than $100 million in gross revenue. White himself has bragged of living in a Las Vegas mansion worth millions and owning a fleet of cars.

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Post #1   10/15/07 6:57:35AM