In this article, ProElite teams up with Burnett (famed producer of Survivor and The Contender) to create a new reality series that will feature former pro-atheletes against current EliteXC guys. Two guys already recruited include Football's Herschel Walker, and Baseball's Jose Canseco.
Throw in a few other characters of those two's notoriety and you have the making of a potential ratings smash.
For those of us who love UFC and consider it the premier brand, this should spill over and create more casual MMA fans. However, this has all the potential to make ProElite (EliteXC) the clear #2.
Last edited 10/13/07 8:50AM server time by marketmaven
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