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Dave Meltzer: Ronda Rousey is the number five PPV draw in UFC

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grappler0000

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The early estimate for the UFC 157 PPV buy rate is in the 400,000-500,000 range, more or less in the middle of that range. Dave claims UFC budgeted itself for 250,000 PPV buys for the Anaheim Pond event, hoping that Ronda would draw around what the smaller fighters like Jose Aldo & Frankie Edgar draw. Drawing 250,000 PPV buys is fine, 300,000 is good, and 400,000 is very good.

“A big success” even though “it’s still Liz Carmouche in the main event.” Both women made north of $150,000 USD in terms of money from the fight.

When Dave first saw the original PPV barker ad for the UFC 157 show (the now infamous Rousey mean/smile combo ad), he said it hit him that it’s two girls fighting and that it wasn’t going to draw so well. The early ticket sales in Anaheim were around 4,000 sold for $600,000 at the gate. However, unlike normal UFC business trends, the event ended up sold out and had more momentum for the close...

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Post #1   3/5/13 11:33:47PM   

Boo_Radley21

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Lol. She had one event. Lets wait for a bigger sample size to see

Post #2   3/6/13 12:42:59AM   

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Posted by Boo_Radley21

Lol. She had one event. Lets wait for a bigger sample size to see



that's what he said?

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Post #3   3/6/13 4:55:56AM   

airkerma

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Posted by Poor_Franklin


Posted by Boo_Radley21

Lol. She had one event. Lets wait for a bigger sample size to see



that's what he said?


Last edited 3/6/13 9:18AM server time by airkerma
Edit note/reason: n/a

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Post #4   3/6/13 9:17:28AM   

bootyclause

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it also had Hendo-Machida, Faber and Koscheck on the card so its faulty logic to immediately call her a top 5 draw. Faber, Hendo and Machida are borderline top 10 most famous mma fighters in the world; Koscheck is right up there too. Some try to say the undercard doesn't affect PPV sales that much but you know the rest of that card needed to be loaded with names to ensure Ronda's debut wasn't a bust.

If they tried to pull the typical "Matt Brown vs 40th ranked welterweight" fights on that PPV I know I would not have watched it, that's for sure.


The true elite PPV sellers can appear on a crap card and still sell big. Lesnar could have guys off the street on the undercard and still sell a million.

not hating on ronda, just making a point.

Post #5   3/6/13 9:26:17AM   

prozacnation1978

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75 percent of those fans went to see hendo vs machida


So if 161 gets over 400 k. Will they say its cause of Barao headliner ??

Post #6   3/6/13 1:54:33PM   

frizzzlecake

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Posted by prozacnation1978

75 percent of those fans went to see hendo vs machida


So if 161 gets over 400 k. Will they say its cause of Barao headliner ??



Yes Shogun/Rashad/Hendo/Shields mean little to the card.

Post #7   3/6/13 3:51:41PM   

grappler0000

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Posted by bootyclause

it also had Hendo-Machida, Faber and Koscheck on the card so its faulty logic to immediately call her a top 5 draw. Faber, Hendo and Machida are borderline top 10 most famous mma fighters in the world; Koscheck is right up there too. Some try to say the undercard doesn't affect PPV sales that much but you know the rest of that card needed to be loaded with names to ensure Ronda's debut wasn't a bust.

If they tried to pull the typical "Matt Brown vs 40th ranked welterweight" fights on that PPV I know I would not have watched it, that's for sure.


The true elite PPV sellers can appear on a crap card and still sell big. Lesnar could have guys off the street on the undercard and still sell a million.

not hating on ronda, just making a point.



I'm not disagreeing with what you're saying, but not-title main-events usually do much worse than this regardless of who is fighting, so some credit is due.

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Post #8   3/6/13 10:46:30PM