It's not easy to get people to pay for something that used to be free. Ask any airline that recently started charging for checked luggage – it's the kind of thing that brings out the angry mob in consumers who already feel like they're one more fee or rate hike away from reaching for the torches and pitchforks.
But risks be damned, this Saturday UFC president Dana White is going to give it a shot with the first ever WEC pay-per-view event. After airing regularly on Versus (and yes, I know cable isn't free, but you're going to pay for it anyway because you'd rather die than miss an episode of "Cats 101" on Animal Planet) for the last three years, now Zuffa wants you to pay for the privilege of seeing their little guys duke it out.
The forty-five dollar question is, are you going to do it?
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