In addition to its exploits in Europe, Zuffa was wildly successful with its debut in Canada last year at the Montreal-held UFC 83 “Serra vs. St. Pierre 2.” Now they hope to replicate that success with UFC 97 “Redemption” — assuming the UFC brass can convince the Quebec Athletic Commission to lower their swords.
With that, the UFC has conquered two of the three major markets they set their sites on in early 2006. While events in Germany, Italy and Japan are all a part of the organization’s aggressive growth strategy, neighboring Mexico has somehow still eluded them.
Though that may be just a matter of time.
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