Posted by DCRage
It would seem to be aimed at gay men letting them know the obvious: sex - consent = rape. I don't see much else odd about it, if anything.
I know, but given the fact that a small amount of the population is gay and that even a smaller subset of the population sexually assaults people, I would say that targeting the homosexual niche with sexual assaut ads (or targeting any specific gender, race, orientation, etc) is, well, silly.
Sexual assault is something that should be more general and this ad I think takes a step away from that direction.
I guess what I am saying is, if one saw a poster that showed a man sexually assaulting a small girl or boy, the take home message (from most people) would be: Oh, I am not a pedophile.
Thus, the underlying message which should be: Sexual assault is wrong
Is not seen.
I mean, when I saw this poster the first and only thing I thought of was "are those two guys?", and not the core message.