We've teamed up with Fighters Only Magazine, the planet's leading mixed martial arts publication, to launch the inaugural World Mixed Martial Arts Awards.
A strong partnership between the two titles was struck last August when we began covering the Ultimate Fighting Championship as part of our sports offering.
We've recognised the huge impact mixed martial arts has had on the mainstream, and we're pleased to be teaming up with Fighters Only Magazine on this groundbreaking awards ceremony.
This weekend will see the stunning Octagon-shaped trophy unveiled at top combat expo Seni '08, which takes place at London's Excel Arena.
You can check out the award for yourself by visiting the Fighters Only Magazine stand (number 1082) at the exhibition, where two stunning Sun glamour girls and our MMA expert, Jim Burman, will be appearing. Link