UFC Works to Change MMA's Image in Brazil

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emfleek
9/4/09 9:14:33AM
One of the ironies of MMA history is the fact that while vale tudo was invented in Brazil as a more extreme extension of the kinds of challenge matches that were popular in North America around the turn of the twentieth century, it remained strictly an underground event, never attaining mainstream status. Periodic TV coverage of big fights in the 1950s, 1970s and early 1990s never resulted in anything resembling a sustained popularity for the sport, largely because the fighters didn't have a professional, sporting attitude and treated other fighters and camps as enemies rather than rivals.

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