Posted by ncordless
I have a hard time imagining myself paying for the WEC.
They would do better to add a couple of matches to a UFC card.
Not a bad idea.
I don't think Zuffa has a handle on what the WEC is (or is supposed to be). If WEC/UFC are too similar, they'll just end up eating each other's lunch in PPV sales. It's like GM trying to sell almost identical SUVs as GM, Saturn, Chevy and Buick. They thought they were geniuses, but all they do is compete with each other and strip away profit margins.
I think UFC should be the premier brand, so i like ncordless' idea from that standpoint. Stack the UFC cards and dominate the competition. WEC is associated to free TV, good luck breaking that link with the consumer.
WEC needs to differentiate themselves from UFC, just shifting the weight classes down a few notches doesn't cut it. Adding women has been tossed around. It at least makes sense to differentiate the two from a branding standpoint.
But I drive a Civic and Dana drives a Ferrari, so what do I know.