The UFC should do this type of stuff more often. The gifts couldn't be cheesy though (a new Ford Fiesta), or dangerous for the fighter (lifetime of free beer). Aside from the Harley, which is great, I can't think of a whole lot of other gifts other than cars (like a new Corvette or Viper or something).
If the UFC were to give away more things (in partnership with a company) what do you think would be the best, and most appropriate, gifts?
Before anyone else says it I'll say it, one of the gifts should be getting to bang Arianny Celeste. Oh wait, they all ready did do that and Roger Huerta won it, remember?