If website visitation is any indication, there is a new sport around that is capturing the hearts of U.S. consumers. The “UFC“, or Ultimate Fighting Championship, attracts a greater number of visitors to its website than the organizations that run professional golf, soccer, bowling, and tennis. And if hockey doesn’t fire up its zambonis soon, it appears that the NHL will be the next sport to be KO’d.
Much like the NFL is the largest professional football league, the UFC is the largest promoter of a combat sport named mixed martial arts (MMA). Competitors are allowed to not only punch like in boxing, but also kick, knee, elbow, slam, and choke their opponents. It’s probably not everyone’s cup of tea (my mother is not a fan), but enough interest has been building in the sport that nearly a million U.S. consumers visit the UFC’s website each month.